My Predictions for New York Radio For the Next Decade

[DToTheJ]

I was at a dance club last night in Wolcott, Connecticut. They play a wide variety of music... Of course they also played some real clunkers too...

They played your old "Jay Clark" shows? ;D

 

[disney fanatic]

There will be no live djs on any radio station by 2020, not that there are any live djs on the air presently. There is a good chance that all the music stations will be gone. All local programming will be gone. All programming will be national and syndicated to babysit local broadcast facilities. Finally, in 2020 there will be a bunch of radio groupies on this board sucking
up to the automation systems that will be running the local radio stations.

But maybe they should turn radio into an iPod. Look how many people who have iPods and MP3 players, a lot of people doesn't really cares about radio that may tuned in to those iPods for better music. I hope radio will be a dying medium by 2020 and 2036.

Will radio be replacing with streaming internet for use in cars using 6G technology? I don't see it happening.

 

[oldies76]

This is a common misconception. In part, it is caused by the PPM measuring the hearing of stations not selected by the listener... such as kids showing up as listeners to WCBS-FM. And, in part, this is due to a very few younger persons actually liking such music... they are so few in number that they stand out.

It is not a misconception, it's reality...many young demos really like the older songs, whether it be the late 60's, the 70's or the 80's. Sure the numbers are not even remotely close to the 40+, but if it's even 1 out of every 20 young folks, pre 30's, then you are looking at roughly 5% of this demographic, listening to older songs from the 80's or older. Geez, there someone at my work that's in her 20's and absolutely loves the 80's music.

Not every young adult, likes today's music. That's a proven fact.

We've been through this before, going back to the older KRTH and WCBS threads. I'd really wish you'd finally understand.

 

[adma]

It is not a misconception, it's reality...many young demos really like the older songs, whether it be the late 60's, the 70's or the 80's. Sure the numbers are not even remotely close to the 40+, but if it's even 1 out of every 20 young folks, pre 30's, then you are looking at roughly 5% of this demographic, listening to older songs from the 80's or older. Geez, there someone at my work that's in her 20's and absolutely loves the 80's music.

Maybe the perfect proof has been in Radio Disney's "dateless" approach to music programming. Generally speaking, I'd think that younger people are more chronologically freeform in their musical scope today than their counterparts would have been a generation or two ago.

Whether that chronological freeformness is translatable in "adult-style" commercial radio-programming terms is another question entirely; indeed, it may be symptomatic of a culture no longer strictly bound by such radio parameters...

 

[davideduardo]

It is not a misconception, it's reality...many young demos really like the older songs, whether it be the late 60's, the 70's or the 80's. Sure the numbers are not even remotely close to the 40+, but if it's even 1 out of every 20 young folks, pre 30's, then you are looking at roughly 5% of this demographic, listening to older songs from the 80's or older. Geez, there someone at my work that's in her 20's and absolutely loves the 80's music.

If we remove the "hearing" vs. intentional listening in radio (and this is a radio discussion) it is more like one in 99. Or one in 999. Infintessimal and not statistically significant.

Yes, a few older songs in all generes somehow remain relevant. But most don't, and since the ones that don't are the base for gold based formats, there is just no way to develop interest in the music of a past generation among younger listeners.

Since oldies / classic hits generally only generally does not even reach a 10% share of listening in its core 36-64 demo (not even CBS comes close) in the younger demos it is pretty much irrelevant.

 

[radiojomo]

It is not a misconception, it's reality...many young demos really like the older songs, whether it be the late 60's, the 70's or the 80's. Sure the numbers are not even remotely close to the 40+, but if it's even 1 out of every 20 young folks, pre 30's, then you are looking at roughly 5% of this demographic, listening to older songs from the 80's or older. Geez, there someone at my work that's in her 20's and absolutely loves the 80's music.

Not every young adult, likes today's music. That's a proven fact.

We've been through this before, going back to the older KRTH and WCBS threads. I'd really wish you'd finally understand.

Young demos might like older music, but they would not exactly be drawn in by a classic hits station because they would only like a few songs on the station. They would still listen to CHR, Hip-Hop, Alternative etc.
Don't you remember driving with your parents listening to the radio station you absolutely hated because they music they played was bad?

 

[MarcB]

I guess I'm in the minority here. While I was growing up my parents listened to Big D 103 the Oldies Station in Hartford and I still listen to them today. Now they're Oldies/Classic Hits and go by 102.9 The Big D.

I have a wide taste in music ranging from Rap/Hip-hop to Country to Oldies to Reggaeton.

 

[oldies76]

Don't you remember driving with your parents listening to the radio station you absolutely hated because they music they played was bad?

Actually, the amazing thing is that living in CT in the mid 70's (75, 76, 77), when I was about 9, the radio always seemed to be on an AM station in the car, that was playing......currents!! Especially when mom was driving it. I think the mid 70's then, appealed to many demos, because the music was so alive and full of rhythm and there was such a variety of sound.

The music I would have "supposedly" hated then, would have been the 50's and early 60's music..but was never really exposed to it as a child. Now enjoying everything from the 1950's onward, with few exceptions (rap, metal..etc..).

 

[musicman3355]

I highly doubt 92.3 NOW would flip... the station sounds great to me but not as good as Z100 though. I would predict seeing the station at #12/13 for the market. What they should do is advertise on the streets with billboards (thats what AMP in LA did) or make commercials or local TV stations, thats what they do in Las Vegas to advertise their stations.

 

[MickeyD]

1. PARTY 87 will cease broadcasting when they mandate all LPTV stations to go all digital in 2 years.
2. The Pirate Stations will continue to thrive and only get worse.
3. Air America will finally go under.
4. Due to listener protests of the poor signal of WQXR, WNYC Radio does a swap with Family Radio. WNYC gets 94.7 for WQXR. Family Radio gets 105.9 for WFME.
5. Nick Cannon will fail as morning man on NOW 92.3 FM. He will be succeeded by Pamela Anderson (failure), Jessica Simpson (failure), and finally settle on picking up a syndicated morning show.

A digital LPTV station will be the end of LPTV. Full-power stations are having reception problems especially on the VHF channels. They will need lots more power than what the FCC is allowing to be received by anyone. They will be heating the air.

 

[Brooklyndon]

And, this whole sound that everyone today thinks is futuristic, ( http://www.youtube.com/watch?v=aNLbZaP6n5s ) will start to become the new old school booty bass, house, and freestyle of this younger generation, as yet again, another new sound and trend in music will take over in 2020 +.

Thanks for the link. It's always a joy to hear new music. But dude, that particular song sounds like any stock electrofunk song, a sound that has been around since the 80s. If that is the future I weep.

 

[Brooklyndon]

A see alot of talk about the potential for an old-school rap station, and I largely agree. However, I think that confining the from 80-92 is too myopic. The production value on alot of the records from that era is substandard, and that era pre-dates the commoditization of rap. My opinion is that a classic hip-hop station should encompass from 88-2001, basicaly from Rakim and NWA to Outkast.