• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

NASSAU-SUFFOLK PPM RATINGS RELEASED JUNE 2009 5/28/09-6/24/09

P

pjc1961

For the publicly released 6+ overall PPM ratings data for June 2009 covering Thu. 5/28/09-Wed. 6/24/09, see the radio-info.com Nassau-Suffolk, NY PPM Ratings Grid.

Some additions/corrections to the grid:

Station Est % Share Cume Format Owner

WBLI-FM Stream 0.3 13,100 Contemporary Hit Radio Cox Radio
WLIX-FM 0.2 31,200 Religious WLIX Radio
WVIP-FM 0.2 29,800 Ethnic Hudson-Westchester Radio
WICC-AM 0.1 17,400 News/Talk Cumulus Media, Inc.
WWFS-FM Stream 0.1 13,200 Adult Contemporary CBS Radio

The next survey period will be for July 2009: Thu. 6/25/09-Wed. 7/22/09 with the publicly released 6+ overall PPM ratings data to be available on Wed. 8/12/09.
 
Hmmmm I see Party is down, maybe this urban change is not such a good idea? Perhaps a dance friendly turn could raise the numbers?
 
lalumia said:
or maybe a 'send us your money' gig like (soon to have no)Pulse....
Click to expand...

This is bordering on the absurd now...picking on a station that was once dance-heavy, even though it has once again shifted towards urban...and indeed with early numbers showing a decline in the ratings.

How long did Radio X last again, even with its advertising underwriting?

That said, to get this discussion back on track, Party has done this flip-flop to urban (and then back to dance) numerous times before. And it used to be said that they would score higher ratings with urban, which might be what they were counting on again with the recent tweaking. So far it doesn't seem to have helped and may even be hurting them, though it would be useful to see the results from the rest of the summer PPMs to draw a definite conclusion.

That said, it wouldn't be a surprise to see a move towards urban not pay off for Party as it has in the past, considering that the PPM methodology seems to "punish" urban stations and also considering the relative decline in popularity of the genre in recent years.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom