LAFAYETTE, Louisiana and IRVING, Texas (May 7, 2015) - Nexstar Broadcasting Group, Inc. announced today that KLAF-TV in Lafayette, Louisiana will become the first ever NBC affiliated station in the market (DMA 124) effective July 1, 2015. In addition to NBC’s popular primetime and late-night lineup as well as high-quality sports and entertainment offerings, Nexstar plans to bring Lafayette area viewers new locally-produced news programming in early 2016. The new NBC affiliation and planned local news launch reflects Nexstar’s organization-wide commitment to broadcasting excellence for local viewers and advertisers.
Commenting on the new NBC affiliation agreement, Tom Poehler, Vice President and General Manager of KADN-TV and KLAF-TV stated, “We are looking forward to launching the market’s first NBC affiliated station on KLAF-TV which reflects our commitment to providing viewers with the most relevant, compelling and informative content and community-focused programming. For many years NBC programming has been segmented with three different signals that come from outside of our market. We are excited to announce this relationship with NBC and expand our commitment to all viewers in the Lafayette / Acadiana community by bringing an uninterrupted [HD] signal of NBC’s exceptional array of primetime programming, high-quality sports and entertainment offerings on KLAF-TV. In addition, to address the needs of our local viewers, plans are underway for KLAF-TV to debut entirely new, innovative local news programming in early 2016. We look forward to updating the local community on this initiative in the coming months.”
Julie Pruett, SVP Regional Manager of Nexstar Broadcasting added, “Nexstar and our Louisiana station operations are actively supporting the evolving needs and interests of our local viewing communities, hometown businesses, and public organizations. KLAF-TV will be our second local NBC affiliate in the state of Louisiana, and combined with the NBC affiliates in Baton Rouge and Monroe to which we provide services, will be a valuable addition to our strong footprint of local television stations across the state. With the combined resources of local station operations across five markets, Nexstar, Mission Broadcasting, Inc., Marshall Broadcasting Group, Inc., and White Knight Broadcasting, Inc. will provide elevated levels of community service by joining forces to deliver the most comprehensive news, weather, sports, and other programming that is relevant to these communities.”
After serving as a MyNetwork affiliate since 2006, KLAF-TV will switch over to an NBC affiliation on July 1, 2015, and will broadcast over the air on channel 46 and 15.2. KLAF-TV will also be available on all multichannel video programming distributors in the market offering NBC programming locally. MyNetwork programming previously carried by KLAF-TV will be broadcast on KADN-TV 15.3 beginning July 1, 2015.
