In yet another marriage of sports media with the rising tide of legalized sports betting in the US, NBCUniversal and PointsBet today announced a multi-year partnership by which PointsBet becomes the official sports betting partner of NBC Sports.
As part of the agreement, NBC Sports will provide PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events. The company’s sports programming includes NBC Olympics, the Golf Channel, NBC Sports Regional Networks, and the Olympic Channel.
The deal is part of a trend among network sports entities. ESPN has partnered with Caesars Entertainment and has a new Daily Wager program, while Fox has an ownership stake in betting service FoxBet via a deal with The Stars Group, a Canadian developer of online and mobile gaming technology. Sports betting is now legal in 18 states plus Washington, DC.
