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"NBC Nightly News" Report On Vanishing Oldies Radio Format

J

Joseph_Gallant

Guest
This evening (June 16th), "NBC Nightly News" did a feature report on the vanishing oldies format.

At this writing (6:55 P.M. EDT), the report has just aired in most of the Eastern and Central time zones. It came on just past the halfway point of the newscast.

It featured interviews with WCBS-101.1 general manager Chad Brown (who flipped the legendary oldies station to "Jack"), Sean Ross of Edison Media Research, and "Cousin" Brucie Morrow, the former WCBS-FM personality who will now be doing a couple of oldies show a week on Siruis satellite radio.

This Is A Link To An Article Based On This Report On The "Nightly News" Section Of MSNBC.com.

Did you see the report?? What do you think??
 
"NBC Nightly News" Report On Oldies

Saw it indeed-good report. Ironic that NBC did a story on something that's become a bit of a pain to competitor CBS <LOL>. Who knows- it could start getting
advertisers' attention.

And, did you see Chad Brown (GM of CBS-FM) looks about 22 (I know he's not that young). And we wonder why they dropped Oldies.

> This evening (June 16th), "NBC Nightly News" did a feature
> report on the vanishing oldies format.
>
> At this writing (6:55 P.M. EDT), the report has just aired
> in most of the Eastern and Central time zones. It came on
> just past the halfway point of the newscast.
>
> It featured interviews with WCBS-101.1 general manager Chad
> Brown (who flipped the legendary oldies station to "Jack"),
> Sean Ross of Edison Media Research, and "Cousin" Brucie
> Morrow, the former WCBS-FM personality who will now be doing
> a couple of oldies show a week on Siruis satellite radio.
 
Re: "NBC Nightly News" Report On Oldies

it just aired here on the west coast...i thought it was interesting. even the head honcho of WCBS, yes, he does look in his early 20's.
 
Re: "NBC Nightly News" Report On Oldies

> it just aired here on the west coast...i thought it was
> interesting. even the head honcho of WCBS, yes, he does look
> in his early 20's.
>

It is just unbelievable on how advertisers completely ignore the 55+ crowd. The attitude must change. <P ID="signature">______________
Kevin</P>
 
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