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NBC, Telemundo O&Os To Join RSNs In Full Impressions Buying Move

Y2kTheNewOldies

Y2kTheNewOldies

www.rbr.com

NBC, Telemundo O&Os To Join RSNs In Full Impressions Buying Move | Radio & Television Business Report

NBCUniversal first announced a move to impressions in September 2019, but clients and agencies who weren't trading on impressions were given more time to transition while they evaluated the impact the change would have on their business and clients. With the close of Q1 '21, all of...
www.rbr.com www.rbr.com

In September 2019, NBCUniversal first announced a move to impressions. But, clients and agencies who were not trading on impressions were granted additional time to transition while they evaluated the impact the change would have on their business and clients.

That evaluation period is coming to an end very soon.

With the close of the transition period at the end of Q1, all of NBCUniversal’s owned TV stations and regional sports networks will be measured using CPMs only.

This means that as of April 1, all 42 NBC and Telemundo owned-and-operated broadcast TV stations and seven NBCUniversal-owned regional sports networks will officially move to 100% impressions-based buying for all local advertising campaigns.
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