badjef said:The networks are taking people out of retirement - or at least semi-retirement - because they have nobody younger who they feel is capable of delivering the audience to the buyers. The credibility - or lack of it - is the issue with the younger guys.
Maybe. Name recognition is another. Q-score. It's hard to compete with Brokaw and Rather for name recognition, regardless of what you think about their credibility. When it comes to dealing with advertisers, the older guys are celebrities. The younger ones aren't yet. Same problem with talk radio. Or even music radio. How would you like to replace some of the veterans who've been playing hits on radio for 40 years? Good friggin' luck! So stations stick with the older guys, even thought they cost more.