Netflix is likely to raise subscription prices in North America or Europe soon, but it won’t likely suffer major backlash, in the view of one Wall Street analyst.
Alex Giaimo of Jefferies pointed to a shift in tone between remarks from management on the first-quarter earnings call in April to the second-quarter call in July.
“After a change in language regarding pricing on the (second-quarter) call, we believe a potential hike is probable in the near to midterm,” Giaimo wrote in a note to clients. “In Q1, Netflix said that they were ‘not even thinking about price increases,’ while the Q2 language was more open-ended.”
