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Netflix to Rank Popularity of Shows in Move Toward Transparency

https://www.bloomberg.com/news/arti...pularity-of-shows-in-move-toward-transparency


Netflix Inc., which has been tight-lipped about the popularity of its shows and movies, is taking another step toward transparency.

A new feature on the streaming service will show its top 10 most popular programs and movies, updated daily. Netflix has been testing the approach for about six months in Mexico and the U.K., the company said on Monday.


“Members in both countries have found them useful, so we are now rolling them out to even more,” Cameron Johnson, who oversees product innovation at Netflix, said in a blog post.

The lists should make it easier for viewers to pick what to watch. While Netflix’s algorithm is supposed to make it easy for customers to find shows, the dizzying array of choices is too much for some viewers. Customers often spend long stretches of time just deciding which movie or show to try.


Its a ploy for Netflix to go after the competition such as HBO Max, Hulu, Disney+, Viacom's All Access, and Amazon Prime.
 
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