A few thoughts and some errata here. First, I agree with one of the posters that WGCL shouldn't have gone away. Back in the mid 80's they were out-cumeing WMMS and needed a few tweaks and not a format change. They did not initially switch to classic rock. When Metropolis bought them, they brought in John Gorman who was more motivated by a grudge against WMMS and not what the market needed or wanted. the initial format was a train-wreck AOR presentation (a prequel to today's 107.3?). They then flipped to what I would call a classic hits format which then evolved to classic rock. As for antenna moves, 96.5's tower was originally in Cuyahoga Falls. It's now in Brecksville (on the same tower as WTAM and WZAK). 98.1 HAS moved their transmitter north... twice. 98.1's stick was originally in downtown Canton. Then it moved to near Hartville, south of Akron. Now it's at the old 96.5 site in the Falls. CC also moved 101.7 from New Philly to North Canton. These moves, however, were all a matter of public record and approved by the FCC, so nothing sinister there. WRQK can't move becuase of adjacent channel issues with 106.5 and 107.3. To answer another poster... WGCL might be a good set of call letters but I suspect something that says "Lake" is probably more likely (WWLK, WLKW, WLAC, WLAA, etc.)musicman44 said:Need all the cleveland ohio listeners to try to listen to the new 106.5 the lake one more time if you already. The station is wanting males and females age 30 to age 45 to listen to one radio station. It sounds like WGCL G98 back in the 1980's.
When WGCL changed from top 40 to WNCX classic rock I did this. :'( :'( :'( When the great radio frequency swap happen it helped out clear channel only and clear channel back then had the money to it. they have tried over the past 2 years to move all the radio statio antenna close to cleveland as they can without breaking the rules of the FCC. 96.5 antenna was south of akron and now it is north of akron. 99.5 100.7 and 106.5 antenna is in the suburbs of cleveland. 98.1 WKDD antenna was north of canton and now it is northwest of akron. 106.9 WRQK radio is in canton and is the only one that has not moved yet. Clear Channel has done this very quietly without no know noitce or caring. opps big mistake. go to www.radio-locator.com to see this info. I live in knoxville tennessee area and type this please and see what this area has for music. pit a full excuses for radio station in my area. best stations are in ohio. i listen to cleveland ohio radio all the time and i love the cleveland browns cleveland indians and the cleveland cavs. please let me know what you all think. WGCL CALL LETTERS For 106.5 THE LAKE. MMMM! IT FITS!!!
SonoSational18 said:A few thoughts and some errata here. First, I agree with one of the posters that WGCL shouldn't have gone away. Back in the mid 80's they were out-cumeing WMMS and needed a few tweaks and not a format change. They did not initially switch to classic rock. When Metropolis bought them, they brought in John Gorman who was more motivated by a grudge against WMMS and not what the market needed or wanted. the initial format was a train-wreck AOR presentation (a prequel to today's 107.3?). They then flipped to what I would call a classic hits format which then evolved to classic rock.
SonoSational18 said:To answer another poster... WGCL might be a good set of call letters but I suspect something that says "Lake" is probably more likely (WWLK, WLKW, WLAC, WLAA, etc.)
Nathan Obral said:SonoSational18 said:A few thoughts and some errata here. First, I agree with one of the posters that WGCL shouldn't have gone away. Back in the mid 80's they were out-cumeing WMMS and needed a few tweaks and not a format change. They did not initially switch to classic rock. When Metropolis bought them, they brought in John Gorman who was more motivated by a grudge against WMMS and not what the market needed or wanted. the initial format was a train-wreck AOR presentation (a prequel to today's 107.3?). They then flipped to what I would call a classic hits format which then evolved to classic rock.
Part of the WGCL/WNCX debacle was due to the ownership (Detroit-based Metropolis Broadcasting) being a triage of utter radio novices. They had no idea what WGCL was, and went along with the rock/CHR format without any internal debate or studies as to whether or not it was wise to blow up G98. The dismissal of the entire airstaff and infamous bungling of Danny Wright's contract (they simply ran out of money to buy out his contract, and Danny was forced to board-op overnights for several months) didn't help one bit.
Then, they look at the internals that saw the ratings tanking big-time after the flip (although, to be fair, the demos were incompatible, and WNCX did start to recover in the actual demo Gorman/Sanders was trying to reach) freaked out to Jane Scott, and then pulled the plug a few weeks later.
One of the owners actually died of a brain tumor not long after the rock/CHR was abandoned, and another actually quit his job at their Detroit station. If it wasn't for Mike McVay's classic hits format holding the fort until Norman Wain, Bob Weiss & Co. swooped down on WNCX and WERE, the station easily could have fallen silent, or worse.
Obviously, Gorman and Sanders have admitted to how colossal a mistake it was to join a station with an ownership so clearly unprepared and ill-equipped.
SonoSational18 said:To answer another poster... WGCL might be a good set of call letters but I suspect something that says "Lake" is probably more likely (WWLK, WLKW, WLAC, WLAA, etc.)
As for the call letters, because this is now a PPM market, the WMVX calls don't need to be changed quickly. It's the name "The Lake" that matters more in ratings data input that anything else.
WLAC-FM is available (presuming CC doesn't plan on simulcasting their 50kW news/talker on FM anytime soon). WWLK is used on a small AM station in southeastern Kentucky... but is available on the FM dial. Same with WLKW (the ESPN Radio in Providence at 1450-AM), WLAA (a Hispanic station in Orlando at 1600-AM) and WRIE (the ESPN Radio affiliate in Erie, PA).
Hey, why not WERI?
** FWIW, the WGCL calls are used on the Atlanta CBS-TV affiliate, owned by Meredith.
musicman44 said:where the radio antenna for 96.5, 98.1 to help these stations get better ratings from cleveland. it this is so, it was a good idea for clear channel.
Capulet said:geeeez
Reading this (and I only read 1/3) is like an ESPN 30-30 Special "The Station That Never Was".
HHH said:Capulet said:geeeez
Reading this (and I only read 1/3) is like an ESPN 30-30 Special "The Station That Never Was".
I know! But it was pretty big news back in the day when shifts in radio actually made news. Some major, long-running WMMS players broke away to form their own station. What makes this interesting (to some anyway) is the wacky behavior of the owners, who pledged support and money, contracted some of the biggest names in the city and signed off on their strategy, then started to freak out almost from day one, not pay bills, and eventually fire just about everyone after only a few weeks and immediately put the station back up for sale! Crazy.
Capulet said:HHH said:Capulet said:geeeez
Reading this (and I only read 1/3) is like an ESPN 30-30 Special "The Station That Never Was".
I know! But it was pretty big news back in the day when shifts in radio actually made news. Some major, long-running WMMS players broke away to form their own station. What makes this interesting (to some anyway) is the wacky behavior of the owners, who pledged support and money, contracted some of the biggest names in the city and signed off on their strategy, then started to freak out almost from day one, not pay bills, and eventually fire just about everyone after only a few weeks and immediately put the station back up for sale! Crazy.
You're right. Not very interesting.
How many millions did Milton Maltz spend on advertising every year?
Now THAT would be interesting to know! I mean, look at all the old TV advertisements on You Tube. TV costs a fortune!