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New HD signal in Greenville/Spartanburg

AMRocks

AMRocks

93.3 HD-2
The Life FM
https://thelifefm.com/

They are also on in the Upstate already on....(according to their website.)
WABB 1390 AM Belton/Anderson
WHQA 103.1 FM Honea Path/Anderson
WHQB 90.5 FM Gray Court/Greenwood
 
Life FM is also on WWQT 1160 in Tryon, which covers Northern Greenville and Spartanburg Counties. The addition to 93.3's HD2 is probably related to Entercom's leasing of the Power Foundation's 107.7 translator in Anderson for 96.3/104.5 The Block. The HD2 signal will allow Power to feed translators over a wide area.
 
Not sure when this happened, but WESC has swapped their HD-2 from a country format to iHeart's Hit Nation Jr. It's just very pop/CHR music. Not sure how long it's going to stay since last year, 92.5 HD-2 was a dance Christmas channel (and stayed that way well into January.)
 
It's been awhile since WESC-HD2 switched. Like the kids music on 102.5 and classic soul on 104.9, it's being used to get lower broadcast rates for the iHeart Radio streams.
 
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