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New radio market in the east...
- Thread starter RadioDaze
- Start date
> According to VARTV.com, Rocky Mount-Wilson is set to become
> Arbitron market #200 this fall. I haven't seen any further
> details about this. Will the metro consist of Nash, Wilson
> and Edgecombe Counties, or will Wayne County be included as
> well?
Wayne isn't even in the TSA. The MSA is Edgecombe, Nash, Wilson. The TSA is all of the previous plus Franklin, Martin, Halifax, Pitt, Warren.
Yes, Warren County is now in an Arbitron designated market. Soon, very large people will have their own MSA.
The market is #200, and a C-QD-B, Condensed, Qualitative Diaries, designated a high density black population market.
> Arbitron market #200 this fall. I haven't seen any further
> details about this. Will the metro consist of Nash, Wilson
> and Edgecombe Counties, or will Wayne County be included as
> well?
Wayne isn't even in the TSA. The MSA is Edgecombe, Nash, Wilson. The TSA is all of the previous plus Franklin, Martin, Halifax, Pitt, Warren.
Yes, Warren County is now in an Arbitron designated market. Soon, very large people will have their own MSA.
The market is #200, and a C-QD-B, Condensed, Qualitative Diaries, designated a high density black population market.
M
magicmk
Guest
Re: Wayne
>
> Wayne isn't even in the TSA. The MSA is Edgecombe, Nash,
> Wilson. The TSA is all of the previous plus Franklin,
> Martin, Halifax, Pitt, Warren.
>
A friend of mine in Goldsboro refers to Wayne County as the "great radio wasteland". It's adjacent to the Raleigh, Greenville, and future Rocky Mount Arbitron markets, but as Timothy points out, isn't even in the TSA. I sometimes wonder that if WRAL 5 didn't cover the occasional news story from Wayne County once in a while, if people would know it existed.
So, Goldsboro has a population of about 40,000 people (not sure if that includes Seymour-Johnson AFB or not), and I think the population for Wayne county is around 113,000. I haven't a clue what the 12+ population is. I've never heard much advertising either from or marketed at Wayne County, but that's a pretty significant number of people. What's the deal? Is it remotely possible that maybe there could be a "Goldsboro-Kinston" Arbitron market some years down the road?
>
> Wayne isn't even in the TSA. The MSA is Edgecombe, Nash,
> Wilson. The TSA is all of the previous plus Franklin,
> Martin, Halifax, Pitt, Warren.
>
A friend of mine in Goldsboro refers to Wayne County as the "great radio wasteland". It's adjacent to the Raleigh, Greenville, and future Rocky Mount Arbitron markets, but as Timothy points out, isn't even in the TSA. I sometimes wonder that if WRAL 5 didn't cover the occasional news story from Wayne County once in a while, if people would know it existed.
So, Goldsboro has a population of about 40,000 people (not sure if that includes Seymour-Johnson AFB or not), and I think the population for Wayne county is around 113,000. I haven't a clue what the 12+ population is. I've never heard much advertising either from or marketed at Wayne County, but that's a pretty significant number of people. What's the deal? Is it remotely possible that maybe there could be a "Goldsboro-Kinston" Arbitron market some years down the road?
R
rockthisworld
Guest
> Wayne isn't even in the TSA. The MSA is Edgecombe, Nash,
> Wilson. The TSA is all of the previous plus Franklin,
> Martin, Halifax, Pitt, Warren.
>
> Yes, Warren County is now in an Arbitron designated market.
> Soon, very large people will have their own MSA.
>
> The market is #200, and a C-QD-B, Condensed, Qualitative
> Diaries, designated a high density black population market.
You know, if this can become it's own market why the hell can't they break Onslow, Duplin, etc out of G/N-B? I will never understand what I in Greenville am supposed to have in common with Jacksonvillians or why I need to care about their news (or hell, why they need to care about mine).
Thank you to all the ENC stations for making sure that the people of Kenansville stay connected with what's going on in Elizabeth City, 176 miles away. I know they so really were just dying to know.
</rant off><P ID="signature">______________
Eastern NC & Raleigh/Greensboro Board Moderator</P>
> Wilson. The TSA is all of the previous plus Franklin,
> Martin, Halifax, Pitt, Warren.
>
> Yes, Warren County is now in an Arbitron designated market.
> Soon, very large people will have their own MSA.
>
> The market is #200, and a C-QD-B, Condensed, Qualitative
> Diaries, designated a high density black population market.
You know, if this can become it's own market why the hell can't they break Onslow, Duplin, etc out of G/N-B? I will never understand what I in Greenville am supposed to have in common with Jacksonvillians or why I need to care about their news (or hell, why they need to care about mine).
Thank you to all the ENC stations for making sure that the people of Kenansville stay connected with what's going on in Elizabeth City, 176 miles away. I know they so really were just dying to know.
</rant off><P ID="signature">______________
Eastern NC & Raleigh/Greensboro Board Moderator</P>
Re: Wayne
Wayne's 12+ is about 95k.
I would guess a lot of stations have the same problem with Wayne that we have. We have very good numbers in Wayne - one of our best counties, but we don't have the personnel or time to do events there. The most we do is include them on our legal ID. It's just too far away.
It's the fourth largest in our TSA, but only WRNS really does anything targeting them.
As far as Duplin-Onslow being its own market, their population is higher than the entire Rocky Mount-Wilson market. However, I don't want that to happen mainly because I don't want to buy two books.
> A friend of mine in Goldsboro refers to Wayne County as the
> "great radio wasteland". It's adjacent to the Raleigh,
> Greenville, and future Rocky Mount Arbitron markets, but as
> Timothy points out, isn't even in the TSA. I sometimes
> wonder that if WRAL 5 didn't cover the occasional news story
> from Wayne County once in a while, if people would know it
> existed.
>
> So, Goldsboro has a population of about 40,000 people (not
> sure if that includes Seymour-Johnson AFB or not), and I
> think the population for Wayne county is around 113,000. I
> haven't a clue what the 12+ population is. I've never heard
> much advertising either from or marketed at Wayne County,
> but that's a pretty significant number of people. What's
> the deal? Is it remotely possible that maybe there could be
> a "Goldsboro-Kinston" Arbitron market some years down the
> road?
>
Wayne's 12+ is about 95k.
I would guess a lot of stations have the same problem with Wayne that we have. We have very good numbers in Wayne - one of our best counties, but we don't have the personnel or time to do events there. The most we do is include them on our legal ID. It's just too far away.
It's the fourth largest in our TSA, but only WRNS really does anything targeting them.
As far as Duplin-Onslow being its own market, their population is higher than the entire Rocky Mount-Wilson market. However, I don't want that to happen mainly because I don't want to buy two books.
> A friend of mine in Goldsboro refers to Wayne County as the
> "great radio wasteland". It's adjacent to the Raleigh,
> Greenville, and future Rocky Mount Arbitron markets, but as
> Timothy points out, isn't even in the TSA. I sometimes
> wonder that if WRAL 5 didn't cover the occasional news story
> from Wayne County once in a while, if people would know it
> existed.
>
> So, Goldsboro has a population of about 40,000 people (not
> sure if that includes Seymour-Johnson AFB or not), and I
> think the population for Wayne county is around 113,000. I
> haven't a clue what the 12+ population is. I've never heard
> much advertising either from or marketed at Wayne County,
> but that's a pretty significant number of people. What's
> the deal? Is it remotely possible that maybe there could be
> a "Goldsboro-Kinston" Arbitron market some years down the
> road?
>
I don't get it! There are only 4 fm stations targeting Rocky Mount, 92.1, 95.5, 98.5 and 99.3...Other than them, everyone is targeting Raleigh or Greenville/New Bern. Can someone explain the logic of this to me??? Please!
Wayne isn't even in the TSA. The MSA is Edgecombe, Nash,
> > Wilson. The TSA is all of the previous plus Franklin,
> > Martin, Halifax, Pitt, Warren.
> >
> > Yes, Warren County is now in an Arbitron designated
> market.
> > Soon, very large people will have their own MSA.
> >
> > The market is #200, and a C-QD-B, Condensed, Qualitative
> > Diaries, designated a high density black population
> market.
>
> You know, if this can become it's own market why the hell
> can't they break Onslow, Duplin, etc out of G/N-B? I will
> never understand what I in Greenville am supposed to have in
> common with Jacksonvillians or why I need to care about
> their news (or hell, why they need to care about mine).
>
> Thank you to all the ENC stations for making sure that the
> people of Kenansville stay connected with what's going on in
> Elizabeth City, 176 miles away. I know they so really were
> just dying to know.
>
Wayne isn't even in the TSA. The MSA is Edgecombe, Nash,
> > Wilson. The TSA is all of the previous plus Franklin,
> > Martin, Halifax, Pitt, Warren.
> >
> > Yes, Warren County is now in an Arbitron designated
> market.
> > Soon, very large people will have their own MSA.
> >
> > The market is #200, and a C-QD-B, Condensed, Qualitative
> > Diaries, designated a high density black population
> market.
>
> You know, if this can become it's own market why the hell
> can't they break Onslow, Duplin, etc out of G/N-B? I will
> never understand what I in Greenville am supposed to have in
> common with Jacksonvillians or why I need to care about
> their news (or hell, why they need to care about mine).
>
> Thank you to all the ENC stations for making sure that the
> people of Kenansville stay connected with what's going on in
> Elizabeth City, 176 miles away. I know they so really were
> just dying to know.
>
M
middlega
Guest
Rocky Mount/Nash County = 75,000 12+ pop
Greenville/New Bern Metro = 489,300 12+ pop
Raleigh/Durham = 1,116,400 12+ pop
Off the top of my head, I suspect those numbers might have something to do with it.
> I don't get it! There are only 4 fm stations targeting
> Rocky Mount, 92.1, 95.5, 98.5 and 99.3...Other than them,
> everyone is targeting Raleigh or Greenville/New Bern. Can
> someone explain the logic of this to me??? Please!
Greenville/New Bern Metro = 489,300 12+ pop
Raleigh/Durham = 1,116,400 12+ pop
Off the top of my head, I suspect those numbers might have something to do with it.
> I don't get it! There are only 4 fm stations targeting
> Rocky Mount, 92.1, 95.5, 98.5 and 99.3...Other than them,
> everyone is targeting Raleigh or Greenville/New Bern. Can
> someone explain the logic of this to me??? Please!
> Greenville/New Bern Metro = 489,300 12+ pop
We're up to 501,800 12+ now, the first growth after some huge losses. We dropped about 15,000 people over the past couple of years.
I'm not sure what the logic isx in creating a market out of Rocky Mount-Wilson, other than the same lobbying that created the geographically bizarre Coastal Carolina market that preceded Greenville-New Bern. The area is becoming a bedroom community to RDU because of its affordable housing and stations there who have good signals (WRDU, WRVA, WUNC, et al) probably lobbied for the creation of the market.
I doubt the actual Rocky Mount-Wilson stations will even buy the book. Aren't they all family owned, small budget operations? I'd look for that to change once they get on the arbitron radar. Those stations will become more valuable.
We're up to 501,800 12+ now, the first growth after some huge losses. We dropped about 15,000 people over the past couple of years.
I'm not sure what the logic isx in creating a market out of Rocky Mount-Wilson, other than the same lobbying that created the geographically bizarre Coastal Carolina market that preceded Greenville-New Bern. The area is becoming a bedroom community to RDU because of its affordable housing and stations there who have good signals (WRDU, WRVA, WUNC, et al) probably lobbied for the creation of the market.
I doubt the actual Rocky Mount-Wilson stations will even buy the book. Aren't they all family owned, small budget operations? I'd look for that to change once they get on the arbitron radar. Those stations will become more valuable.
> > Greenville/New Bern Metro = 489,300 12+ pop
>
> We're up to 501,800 12+ now, the first growth after some
> huge losses. We dropped about 15,000 people over the past
> couple of years.
>
> I'm not sure what the logic isx in creating a market out of
> Rocky Mount-Wilson, other than the same lobbying that
> created the geographically bizarre Coastal Carolina market
> that preceded Greenville-New Bern. The area is becoming a
> bedroom community to RDU because of its affordable housing
> and stations there who have good signals (WRDU, WRVA, WUNC,
> et al) probably lobbied for the creation of the market.
>
> I doubt the actual Rocky Mount-Wilson stations will even buy
> the book. Aren't they all family owned, small budget
> operations? I'd look for that to change once they get on
> the arbitron radar. Those stations will become more
> valuable.
>
Of the commercial stations actually targeting Rocky Mount and/or Wilson:
WPWZ 95.5, WDWG 98.5, WZAX 99.7 (to be 99.3) and WRMT 1490 are all owned by First Media, based in, I think, Maryland.
WRSV 92.1 and WEED 1390 are owned by Northstar Broadcasting
WGTM 590, WLLY 1350 and WVOT 1420 are owned by Spirit Broadcasting, Estuardo Valdemar Rodriguez and Kingdom Expansion, respectively.
Non-commercially, WRQM 90.9 is, of course, owned by the UNC Board of Governors and WAJC 90.5 (Licensed to Wilson, though it doesn't throw a grade "A" signal over the town) is owned by CSN International.
There will, no doubt, be heavy representation from Raleigh-Durham and Greenville-New Bern-Washington stations in their ratings, similar to Hampton Roads' influence on the Elizabeth City-Nags Head market.
>
> We're up to 501,800 12+ now, the first growth after some
> huge losses. We dropped about 15,000 people over the past
> couple of years.
>
> I'm not sure what the logic isx in creating a market out of
> Rocky Mount-Wilson, other than the same lobbying that
> created the geographically bizarre Coastal Carolina market
> that preceded Greenville-New Bern. The area is becoming a
> bedroom community to RDU because of its affordable housing
> and stations there who have good signals (WRDU, WRVA, WUNC,
> et al) probably lobbied for the creation of the market.
>
> I doubt the actual Rocky Mount-Wilson stations will even buy
> the book. Aren't they all family owned, small budget
> operations? I'd look for that to change once they get on
> the arbitron radar. Those stations will become more
> valuable.
>
Of the commercial stations actually targeting Rocky Mount and/or Wilson:
WPWZ 95.5, WDWG 98.5, WZAX 99.7 (to be 99.3) and WRMT 1490 are all owned by First Media, based in, I think, Maryland.
WRSV 92.1 and WEED 1390 are owned by Northstar Broadcasting
WGTM 590, WLLY 1350 and WVOT 1420 are owned by Spirit Broadcasting, Estuardo Valdemar Rodriguez and Kingdom Expansion, respectively.
Non-commercially, WRQM 90.9 is, of course, owned by the UNC Board of Governors and WAJC 90.5 (Licensed to Wilson, though it doesn't throw a grade "A" signal over the town) is owned by CSN International.
There will, no doubt, be heavy representation from Raleigh-Durham and Greenville-New Bern-Washington stations in their ratings, similar to Hampton Roads' influence on the Elizabeth City-Nags Head market.
Look at it this way...
When Rocky Mount/Wilson is viewed as a separate market, it will have a whole lot more stations per-capita than Asheville. There are 251,000 people in Asheville, with less than 10 total 'Asheville' stations.
Part of the thinking in breaking it apart is most likely that now the Rocky Mount stations won't get lost in the Raleigh shuffle. With an independent market, the operators will be able to more effectively measure their audiences.
Of course, the catalyst for a 'new' market is usually the fact that an operator in the market is willing to pay for the book. Arbitron isn't going to measure a market if no one is going to buy the numbers.
When Rocky Mount/Wilson is viewed as a separate market, it will have a whole lot more stations per-capita than Asheville. There are 251,000 people in Asheville, with less than 10 total 'Asheville' stations.
Part of the thinking in breaking it apart is most likely that now the Rocky Mount stations won't get lost in the Raleigh shuffle. With an independent market, the operators will be able to more effectively measure their audiences.
Of course, the catalyst for a 'new' market is usually the fact that an operator in the market is willing to pay for the book. Arbitron isn't going to measure a market if no one is going to buy the numbers.
> Look at it this way...
>
> When Rocky Mount/Wilson is viewed as a separate market, it
> will have a whole lot more stations per-capita than
> Asheville. There are 251,000 people in Asheville, with less
> than 10 total 'Asheville' stations.
>
> Part of the thinking in breaking it apart is most likely
> that now the Rocky Mount stations won't get lost in the
> Raleigh shuffle. With an independent market, the operators
> will be able to more effectively measure their audiences.
>
> Of course, the catalyst for a 'new' market is usually the
> fact that an operator in the market is willing to pay for
> the book. Arbitron isn't going to measure a market if no one
> is going to buy the numbers.
It may have more stations than the G'Ville-NB market... Every FM here except WTKF, WILT, and maybe WXQR covers the market. 98.3 and 94.3 don't cover, but are actually in the TSA. Somehow I doubt they'll show up though.
I wonder about the Clear Channel story here. They threatened to drop Arbitron a while back if they didn't get their way with some issues. CC has WRDU-Wilson and WRVA-Rocky Mount, both of which have had poor ratings for a while, but I'd bet at least RDU would show well in this new market.
Or it could just be that WRSV and WPWZ both want to figure out who has that huge urban audience. It would be something if K97, or Kiss - which shows well all the way up in the OBX book, beat them both.
>
> When Rocky Mount/Wilson is viewed as a separate market, it
> will have a whole lot more stations per-capita than
> Asheville. There are 251,000 people in Asheville, with less
> than 10 total 'Asheville' stations.
>
> Part of the thinking in breaking it apart is most likely
> that now the Rocky Mount stations won't get lost in the
> Raleigh shuffle. With an independent market, the operators
> will be able to more effectively measure their audiences.
>
> Of course, the catalyst for a 'new' market is usually the
> fact that an operator in the market is willing to pay for
> the book. Arbitron isn't going to measure a market if no one
> is going to buy the numbers.
It may have more stations than the G'Ville-NB market... Every FM here except WTKF, WILT, and maybe WXQR covers the market. 98.3 and 94.3 don't cover, but are actually in the TSA. Somehow I doubt they'll show up though.
I wonder about the Clear Channel story here. They threatened to drop Arbitron a while back if they didn't get their way with some issues. CC has WRDU-Wilson and WRVA-Rocky Mount, both of which have had poor ratings for a while, but I'd bet at least RDU would show well in this new market.
Or it could just be that WRSV and WPWZ both want to figure out who has that huge urban audience. It would be something if K97, or Kiss - which shows well all the way up in the OBX book, beat them both.
R
rockthisworld
Guest
WANG or whatever it's called today doesn't cover the G-NB-J market either. But as for this new one, Oldies 100.7 would probably have had a 15 share if they had kept it around. I can't tell you how many places I heard that station in the Rocky Mount area.
RDU will do good, and so will WRAL-FM. The country stations will be amazing if they poll the right areas. Personally I think CC wanted this book to exist, but First Media and NorthStar are going to benefit from finding out who's owning the urban market. K97 and to an extent Kiss don't really have the signal to own the area.<P ID="signature">______________
Eastern NC & Raleigh/Greensboro Board Moderator</P>
RDU will do good, and so will WRAL-FM. The country stations will be amazing if they poll the right areas. Personally I think CC wanted this book to exist, but First Media and NorthStar are going to benefit from finding out who's owning the urban market. K97 and to an extent Kiss don't really have the signal to own the area.<P ID="signature">______________
Eastern NC & Raleigh/Greensboro Board Moderator</P>
M
moedog1
Guest
>
but First Media and
> NorthStar are going to benefit from finding out who's owning
> the urban market. K97 and to an extent Kiss don't really
> have the signal to own the area.
>
I doubt you need Arbitron to tell you who "owns" the urban market in the huge Rocky Mount/Wilson metroplex. Urban Comptemporary 104.3 (Tarboro) has its 100K transmitter located just west of RC and broadcasts to Raleigh/Durham where it is always in the top 2-3 stations (12+). I would think they will be at or near the top in the first RM/W ratings book. Can't believe no one else pointed this out.....
but First Media and
> NorthStar are going to benefit from finding out who's owning
> the urban market. K97 and to an extent Kiss don't really
> have the signal to own the area.
>
I doubt you need Arbitron to tell you who "owns" the urban market in the huge Rocky Mount/Wilson metroplex. Urban Comptemporary 104.3 (Tarboro) has its 100K transmitter located just west of RC and broadcasts to Raleigh/Durham where it is always in the top 2-3 stations (12+). I would think they will be at or near the top in the first RM/W ratings book. Can't believe no one else pointed this out.....
Arbitron Adds North Carolina Market To Roster
From R&R...
The ratings company will begin measuring the Rocky Mount-Wilson, NC market, ranked No. 200, with the fall 2005 survey. Arbitron plans to survey approximately one out of every 300 area residents twice each year with its new "qualitative diary," currently used in about 170 mid-sized and small markets. During a 12-week survey each spring and a 12-week survey each fall, approximately 620 respondents will use a standard seven-day diary to report their radio listening.
<center>
</center>
From R&R...
The ratings company will begin measuring the Rocky Mount-Wilson, NC market, ranked No. 200, with the fall 2005 survey. Arbitron plans to survey approximately one out of every 300 area residents twice each year with its new "qualitative diary," currently used in about 170 mid-sized and small markets. During a 12-week survey each spring and a 12-week survey each fall, approximately 620 respondents will use a standard seven-day diary to report their radio listening.
<center>
</center>
M
mountaineer
Guest
It's all about national/regional biz
Unless it's an Arbitron market, it ain't a "market." So when ad agencies in Atlanta and New York (& Detroit & Dallas & LA) look to spend their money in NC, they don't see Rocky Mount or Wilson--they just see Raleigh-Durham and Greenville/New Bern/Jacksonville/Kinston/Tobacco Junction/Hazzard (stop me)! Sure, the Raleigh Class C muthas will show well, but so will the local C2/C3 players. Right now the perception in Atlanta is "we've got RM/W covered" via Raleigh. Reality is that probably less than half--maybe 30%--of the share goes to Raleigh. This will put some $$$ in local station pockets.
> According to VARTV.com, Rocky Mount-Wilson is set to become
> Arbitron market #200 this fall. I haven't seen any further
> details about this. Will the metro consist of Nash, Wilson
> and Edgecombe Counties, or will Wayne County be included as
> well?
>
Unless it's an Arbitron market, it ain't a "market." So when ad agencies in Atlanta and New York (& Detroit & Dallas & LA) look to spend their money in NC, they don't see Rocky Mount or Wilson--they just see Raleigh-Durham and Greenville/New Bern/Jacksonville/Kinston/Tobacco Junction/Hazzard (stop me)! Sure, the Raleigh Class C muthas will show well, but so will the local C2/C3 players. Right now the perception in Atlanta is "we've got RM/W covered" via Raleigh. Reality is that probably less than half--maybe 30%--of the share goes to Raleigh. This will put some $$$ in local station pockets.
> According to VARTV.com, Rocky Mount-Wilson is set to become
> Arbitron market #200 this fall. I haven't seen any further
> details about this. Will the metro consist of Nash, Wilson
> and Edgecombe Counties, or will Wayne County be included as
> well?
>
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