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New Rock LRS is now simulcasting on 104.3 FM in Charlestown/Louisville

New Rock WLRS in Louisville is now on 104.3, along with their original home at 105.1. This now brings the New Rock format to areas north of Louisville including Madison, Indiana; Scottsburg, Indiana; and Carrollton, Kentucky. So, the coverage for WTFX (93.1/101.7) and WLRS (104.3/105.1) is almost even. Although, WLRS coverage may be a little better in areas south of Louisville since the 105.1 transmitter is located just south of Louisville. In the immediate Louisville area, WTFX and WLRS really don't have a strong signal on any of the four frequencies. WTFX has the better coverage in Louisville at 93.1 until it receives interference in eastern Louisville from Lexington's flamethrower WLXX-FM 92.9. As far as WLRS goes, The 104.3 signal is fringy in most of Louisville and 105.1 is barely perceptible in downtown Louisville. With all these various frequencies, I will not be surprise if more New Rock fans permanently leave terrestrial radio and go to satellite radio. WTFX is already taken a huge hit in the ratings since it was moved from the stronger signal at 100.5 FM in August.
 
I hate to see WEGK go; I always thought it sounded quite good. However, I understand it's a business, and it has seen pretty average numbers, even for a sub-par signal, for quite some time. As for new rock, it's hard to say what's going to happen there. I wouldn't be surprised if the format goes the way of the dinosaur. I'm not convinced you'll see very many new rock fans migrate to satellite because satellite has many of the same problems with new rock that terrestrial stations have, and that's a sheer lack of product. That lack of product has created short and repetitive playlists. New rock can't be new forever; the bands that created the new rock craze are no longer new and have been considered mainstream for quite some time, which pretty well takes them out of consideration for new rock playlists. That lack of product is why new rock stations have seen declining audiences for the last five years or so. It's also why stations like WTFX have been moving to weaker signals or changing formats altogether.
 
Weak signals in louisville

> New Rock WLRS in Louisville is now on 104.3, along with
> their original home at 105.1. This now brings the New Rock
> format to areas north of Louisville including Madison,
> Indiana; Scottsburg, Indiana; and Carrollton, Kentucky. So,
> the coverage for WTFX (93.1/101.7) and WLRS (104.3/105.1) is
> almost even. Although, WLRS coverage may be a little better
> in areas south of Louisville since the 105.1 transmitter is
> located just south of Louisville. In the immediate
> Louisville area, WTFX and WLRS really don't have a strong
> signal on any of the four frequencies. WTFX has the better
> coverage in Louisville at 93.1 until it receives
> interference in eastern Louisville from Lexington's
> flamethrower WLXX-FM 92.9. As far as WLRS goes, The 104.3
> signal is fringy in most of Louisville and 105.1 is barely
> perceptible in downtown Louisville. With all these various
> frequencies, I will not be surprise if more New Rock fans
> permanently leave terrestrial radio and go to satellite
> radio. WTFX is already taken a huge hit in the ratings
> since it was moved from the stronger signal at 100.5 FM in
> August.
>
I have never had good luck with either 105.1, or 93.1. 105.1 only comes in good on the very far south side, and around Shepardsville. 93.1 has one strong spot just north of the I65, Ohio river Bridge, but soon gets ripped apart buy WNOU 93.1 in INDIANAPOLIS, at just 10 to 15 miles north dowtown, So I could easily see why people arent tuning in to LRS and WTFX,,,THEY CANT HEAR THEM, The reception is bad enough on a good car radio, can you imagine trying to listen from inside an Office Building, or even inside a restaurant. Why does Louisville have so many flea powered stations, like 101.3, and 94.7, 96.5, 104.3, their all weak.
 
Answer is simple

> Why does Louisville have so many flea powered stations,
> like 101.3, and 94.7, 96.5, 104.3, their all weak.
>


Beacuse these are ALL CHANNELS licensed to small communities around the Louisville metro. The big boys have been getting thier hands on them and trying to move the sticks close enough to the metro to make something happen. I've seen this all over the country and I'm not a big fan of it. I understand what the idea was, but come on like we're not making enough money??? 96.5 is the best of them all.

ronnie
 
Re: Weak signals in louisville

> Why does Louisville have so many flea powered stations,
> like 101.3, and 94.7, 96.5, 104.3, their all weak.

As one of the other posters points out, many of these stations were licensed to smaller nearby towns and were meant to serve them. Also, remember how close Louisville is to Cincinnati and Indianapolis. When you're less than two hours away and only around 100 miles from two top-50 markets, you're not going to be able to squeeze too many stations in. It's also why so many stations are on the antenna farm in Indiana as opposed to being located in Kentucky. Stations with transmitters in Indiana have to be class B or lower, which means closer spacing requirements, while stations in Kentucky can be higher power class C's or lower power class A's (but not class B). Indianapolis and Cincinnati also have relatively small station counts for markets of their size, and that's because they're too close to other fairly good sized markets. WTFX 93.1 is a class A and is at about the minimum spacing allowed by law to WNOU. Ditto for WLRS and WUBE. One of the things I liked about living in Indiana was that nothing was very far away. However, that's not necessarily a good thing when it comes to radio station spacing.
 
Re: Weak signals in louisville

> However, that's not necessarily a good thing when it comes
> to radio station spacing.

As much as I love the time I lived in Lexington, I'd like to see a lot of their stations cut down to size, especially WLKT, WMXL, WBUL, WLXX, WEKU, WUKY, and WBVX (whose tower is all the way out towards Nicholas County!). When you can drive from Jeffersontown to Prestonsburg and listen to the same station, that's a bit excessive. All I want as a listener in Louisville is a few more FM stations that can actually be heard through most, if not all, of Jefferson County without breaking up.

Kentucky, Indiana, Ohio, and possibly Western Pennsylvania/West Virgina need to be in an FCC zone of their own.<P ID="signature">______________
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> I hate to see WEGK go; I always thought it sounded quite
> good. However, I understand it's a business, and it has
> seen pretty average numbers, even for a sub-par signal, for
> quite some time.

If Radio One had of promoted the station, gotten some decent jocks, and programmed the station to make it something worth listening to, I think it would have done better. I liked Tom Cross, but not listening to him for 8 hours a day. Most of that voice tracked.

I can get country oldies on my XM radio. So, do I choose a signal that's always strong over a signal that is marginal at times when the programming is the same?

I suggested a long time ago to move WLRS back to 102.3 and put Lindsey and crew out on the 104.3 signal. 104.3 covers the east in quite well with the transmitter being in Charlestown. There are alot of offices out in the east in. Which is what they were targeting at the time.
 
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