vsa said:
Radio via the Internet can be as local as it wants to be.
Yes it can. However ECONOMICS dictate it can't be local at all. This isn't like TV where the transmitter can go down and due to cable there is almost no change in audience. Internet is an "Add on" at best.
It can cherry pick exactly the market it wants to serve without regard to an FCC ordained signal.
Yes it COULD do that. Of course the tens of listeners in an area make the idea of localized "Internet" radio an economic disaster.
There will come a time when someone will decide to serve a given market with a hundred stations online. My questions is, WHY HASN'T ANY BROADCASTER EVEN THOUGHT OF DOING THAT NOW?
Not to be flip, but you aren't the first MENSA candidate to think of this. The answer is economics. Economics makes for crappy programming. How many of your hundred stations will have anyone live on air? How many of your hundred stations will be assigned to one PD? How many of your hundred stations will have someone emplayed by the netcaster actually listening to them. Heck, we've got a majority of regualr radio stations that dion't always have someone listening. Are these hundred stations actually going to have a studio for each stream? How about an actual dedicated computer monitor to see what is going on. This whole idea is so unworkable, THAT"S why "no one has thought of doing it".
Let's assume you could increase your CURRENT station revenue by a factor of 10 by going this route. WOW, I like ten times the revenue. To get there, I would have to pretty much increase my total number of listeners to all streams combined by 10 times what it is now. Makes sense, right?
Most of the population already uses radio each week, but lets say its only 50%. If EVERYONE listened at their current rate to any of my 100 stations, I would still need to increase their Time Spent Listening or TSL by a factor of 5 times. That means the average weekly TSL would need to increase from around 5 Hours a week to around 25 hours a week.
Assuming you had just a tiny bit of trouble achieving these numbers, you'd need to cut some costs to make ends meet. Like people and ultimately programming. So now were probably talking about a hundred computers sitting side by side with someone creating program logs all day to keep something on. OR... Are we just going to put thwese things on "Auto" and let them play "Shuffle". We still have to schedule all of this wonderful choice content we're getting.
You see..... If you get 10 times the money and do 100 times the EXISTING work, you actually are only getting 10% of the revenue PER STREAM even under these insanely positive assumptions I made in this example..
Do you REALLY think you are the first one to think of an idea like this?
No one DOES it because it's out there beyond Neptune in terms of viability.
Ya know, it's just vaguely possible that every single person in the entire broadcast industry isn't an idiot..
Clouseau