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New York Metro Radio Ratings: Holiday 2023

P

pjc1961

Covering the survey period from Thu. 12/7/2023 thru Wed. 1/3/2024, age 6+ overall:
radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
-OR-
https://ratings.****************/content/arb001
-OR-

Top 5+ demo rankings analysis from Research Director Inc.:

RADIO RATINGS ROUNDUP, HOLIDAY 2023, PART I | Research Director, Inc.

The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our intrepid number crunching savants from XTRENDS – are back with another ratings
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WLTW 2. WHTZ 3. WKTU 4. WSKQ 5. WAXQ 6. WNEW
18-34: 1. WLTW 2. WHTZ 3. WAXQ 4. WSKQ (up from #9) 5T. WKTU 5T. WCBS-FM 5T. WBLS 9T. WQHT 9T. WWPR (down from #4)
18-49: 1. WLTW 2. WHTZ 3. WKTU 4. WSKQ 5. WAXQ 6. WNEW
 
Actually WLTW has a few things to crow about.

1) It had its highest ratings ever for the Holiday 2023 period. Burl Ives and Nat King Cole boosted Lite-FM to its all-time highest numbers.

2) It was #1 in three markets: NYC, Long Island (where it tied another Christmas station, WALK-FM) and Middlesex-Somerset-Union.
 
Gregg. said:
Actually WLTW has a few things to crow about.

1) It had its highest ratings ever for the Holiday 2023 period. Burl Ives and Nat King Cole boosted Lite-FM to its all-time highest numbers.

2) It was #1 in three markets: NYC, Long Island (where it tied another Christmas station, WALK-FM) and Middlesex-Somerset-Union.
Click to expand...
No, it was #1 in just one market. Long Island and Middlesex are pieces of the New York MSA which are broken out separately as "embedded markets".
 
Gregg. said:
Actually WLTW has a few things to crow about.

1) It had its highest ratings ever for the Holiday 2023 period. Burl Ives and Nat King Cole boosted Lite-FM to its all-time highest numbers.

2) It was #1 in three markets: NYC, Long Island (where it tied another Christmas station, WALK-FM) and Middlesex-Somerset-Union.
Click to expand...
During the rest of the year, you have to go online to listen to Burl and Nat,how sad.
 
pjc1961 said:
Covering the survey period from Thu. 12/7/2023 thru Wed. 1/3/2024, age 6+ overall:
radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
-OR-
https://ratings.****************/content/arb001
-OR-

Top 5+ demo rankings analysis from Research Director Inc.:

RADIO RATINGS ROUNDUP, HOLIDAY 2023, PART I | Research Director, Inc.

The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our intrepid number crunching savants from XTRENDS – are back with another ratings
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WLTW 2. WHTZ 3. WKTU 4. WSKQ 5. WAXQ 6. WNEW
18-34: 1. WLTW 2. WHTZ 3. WAXQ 4. WSKQ (up from #9) 5T. WKTU 5T. WCBS-FM 5T. WBLS 9T. WQHT 9T. WWPR (down from #4)
18-49: 1. WLTW 2. WHTZ 3. WKTU 4. WSKQ 5. WAXQ 6. WNEW
Click to expand...

CBS is 5th 18-34, and the Block misses the Top 10 entirely. Go figure.
 
One show doth not a success make, but today is the first day of Jesse Addy on CBS-FM. This is going to be interesting to watch. Maybe this should be a fresh thread but so far, it's been hard to even get much serious discussion on the changes at CBS-FM with Broadway going to evenings and Jesse stepping into afternoons. Will "his" younger sounding approach work?
 
MassMusicMan said:
Audacy might as well just bake cookies if it doesn't. If you can't make hip hop for chicks in their 30's a winner in New York, then you have no business programming radio stations at all.
Click to expand...
Remember, that is a less than perfect signal. Still, with around a 2 share... which will be higher in the sales demos... they can make a good profit. Ethnic (Hispanic and Black) are frequently bought with separate budgets and total market rank is not significant or important.
 
Theater of My Mind said:
Tunnel vision. Everyone is trying to chase the same people. The genre is over-served.
Click to expand...
No, everyone is trying to chase the same ad money, and getting it depends on delivering certain ranges of age.
 
It's still tunnel vision. There are 16.5 million people in the market, try finding some others besides 30 year old hip hop chicks. They already have lots of stations. How about some actual format variety?
 
Theater of My Mind said:
It's still tunnel vision. There are 16.5 million people in the market, try finding some others besides 30 year old hip hop chicks. They already have lots of stations. How about some actual format variety?
Click to expand...
OK, name a format that is economically viable that does not exist on a full signal in the market
 
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