• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

New York Metro Radio Ratings: January 2024

P

pjc1961

Covering the survey period from Thu. 1/4/2024 thru Wed. 1/31/2024, age 6+ overall:
radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
OR
https://ratings.****************/content/arb001
OR

Top 5+ demo rankings analysis from Research Director, Inc/XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part I | Research Director, Inc.

Let us be the first to wish you a Happy New Year! We know, we know, it’s FEBRUARY. However, we are about to embark on a mystical journey through
researchdirectorinc.com researchdirectorinc.com

25-54: 1T. WLTW 1T. WHTZ 3. WCBS-FM (up from #7) 4. WKTU 5. WSKQ 6. WAXQ
18-34: 1. WAXQ 2. WLTW 3. WKTU 4. WHTZ 5. WCBS-FM 6. WSKQ 11. WBLS (down from #5)
18-49: 1. WCBS-FM (up from #7) 2. WHTZ 3. WLTW 4. WSKQ 5. WAXQ 6. WKTU (down from #3)

Middlesex-Somerset-Union, NJ age 6+ overall:
radioinsight.com

Middlesex/Somerset/Union

Nielsen Audio PPM Monthly Ratings Middlesex/Somerset/Union NJ (Market #41) Population: 1,551,700 Black: 217,000 – Hispanic: 408,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com
OR
https://ratings.****************/content/arb413
Nassau-Suffolk age 6+ overall:
radioinsight.com

Nassau/Suffolk (Long Island)

Nielsen Audio PPM Monthly Ratings Nassau/Suffolk (Long Island) NY (Market #21) Population: 2,528,900 Black: 255,000 – Hispanic: 521,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio...
radioinsight.com radioinsight.com
OR
https://ratings.****************/content/arb321
 
Last edited:
Q is #1 18-34 and #5 18-49. That's a hell of a split, and a hell of a meter placement with the younger folks. If you haven't heard classic rock, it's new to you.
 
Last edited:
MassMusicMan said:
Q is #1 18-34 and #5 18-49. That's a hell of a split, and a hell of a meter placement with the younger folks. If you haven't heard classic rock, it's new to you.
Click to expand...
Meters are placed by family / dwelling units, not by the age of individuals. Balancing age is done via the selection of appropriately distributed ages in families that are recruited. Meter placement is done by county and borough in proportion to the population of each.

In theory, the PPM is a panel, not a random probability sample. A panel is a long term "set" of families that represent the population. In reality, the panel turns over perhaps 6% to 8% every month, and panel families can only remain for 24 months... so 4% of the monthly turnover is due to long-term panelists being "retired". During the pandemic, panel families were allowed to remain over 24 months for obvious reasons.
 
DavidEduardo said:
Meters are placed by family / dwelling units, not by the age of individuals. Balancing age is done via the selection of appropriately distributed ages in families that are recruited. Meter placement is done by county and borough in proportion to the population of each.
Click to expand...
Oh, no, that's understood. I'm just saying that I'm surprised that so many of the 18-34 meters ended up in the hands of the ones who listen to classic rock.

Seriously, frickin' Lite FM is #2, and Z100 is #4. And if you had told 2004 me that Hot 97 would have been outside of the Top 5 18-34, I would have asked if the station stopped existing.
 
MassMusicMan said:
Oh, no, that's understood. I'm just saying that I'm surprised that so many of the 18-34 meters ended up in the hands of the ones who listen to classic rock.
Click to expand...
It's especially interesting because, nationally, classic hits and classic rock have the 2nd and 3rd oldest median aged audiences of all the music formats Nielsen tracks.
1. Classical - 60
2. Classic Hits - 54
3. Classic Rock - 52

NYC is not alone in having high share for classic rock among 18-34s. Atlanta is another large market that comes to mind, where 97.1 The River was #1 18-34 several times over the past year.
 
Barry said:
It appears that the hip hop stations are becoming less popular, even among the younger demos.
Click to expand...
And much of that is because there are many songs radio can not play, so core listeners go to streaming sources.
 
It's interesting to note "that agencies don't buy much in them old peoplez demos."
Then you have an attempt to youngen up CBS-FM after a great January. Is it interesting
to note all those "listeners" over 50 suffering through their last few hours of life
with all those 12-minutes of ads geared toward the younger demographic not listening?
Next few books of WAXQ numbers should be interesting.
 
Last edited:
Theater of My Mind said:
NY did not need a third station targeting that audience. Too many slices from the same pie, no one wins.
Click to expand...
WXBK doesn't target the same audience as WQHT and WWPR and unless you have insider information you don't know if they're winning or not. Hip hop radio is declining nationwide due to streaming.
 
Tibbs4 said:
It's interesting to note "that agencies don't buy much in them old peoplez demos."
Then you have an attempt to youngen up CBS-FM after a great January. Is it interesting
to note all those "listeners" over 50 suffering through their last few hours of life
with all those 12-minutes of ads geared toward the younger demographic not listening?
Next few books of WAXQ numbers should be interesting.
Click to expand...
But you have to actually look at the numbers agencies use to buy radio. The ones we see here for free are worth every penny we spend to get them!

Agency accounts practically never include ages 55 and over in their targets. 25-54? Yes. 35-64? No. And all kind of subsets between 18 and 54 are used to look at the appropriate table in Nielsen to determine where a buy will be placed.

And if a station delivers any of the "choice" demos, it has to offer that group of its listeners at a desirable cost per point (CPP) or they won't be bought no matter how many listeners they have.

Finally, remember that most agency buyers look at an average of many books to make their decisions. Those wobbles and ups and downs average out. And those unusual single books ( months) average out.
 
Tibbs4 said:
It's interesting to note "that agencies don't buy much in them old peoplez demos."
Then you have an attempt to youngen up CBS-FM after a great January. Is it interesting
to note all those "listeners" over 50 suffering through their last few hours of life
with all those 12-minutes of ads geared toward the younger demographic not listening?
Next few books of WAXQ numbers should be interesting.
Click to expand...
But you have to actually look at the numbers agencies use to buy radio. The ones we see here for free are worth every penny we spend to get them!

Agency accounts practically never include ages 55 and over in their targets. 25-54? Yes. 35-64? No. And all kind of subsets between 18 and 54 are used to look at the appropriate table in Nielsen to determine where a buy will be placed.

And if a station delivers any of the "choice" demos, it has to offer that group of its listeners at a desirable cost per point (CPP) or they won't be bought no matter how many listeners they have.

Finally, remember that most agency buyers look at an average of many books to make their decisions. Those wobbles and ups and downs average out. And those unusual bounces and bumps average out.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom