The problem with WXBK is it's signal. It can't cover the entirety of the NY state part of the NYC market without missing the huge amount of black people and latinos in the NJ part. I've heard a couple of Latino callers on Jonesy In The Morning (sorry if I'm spelling her name wrong) ever since the transmitter move.
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New York Metro Radio Ratings: July 2023
- Thread starter pjc1961
- Start date
However KTU plays a dozen currents about 40 times a week. No currents for WXBK.
Country could not do well because it had poor numbers. Beyond that, it is a format that is perceived as being concentrated in the far suburbs and does not do well in what we might call the 15-mile or 20-mile zone centered on Midtown. Nobody can blame an agency that is buying 5-deep or so for skipping the station that is 20th.
The Block has the same issue. It is not big enough in share to be looked at for most buys. Agencies generally by the top few stations, depending on its target demographics. If a buy is "ethnic" meaning Black and Hispanic there will be at least 7 or 8 stations doing much better against those two groups than The Block.
Many times media buyers are looking at only one thing: cost per point. They may look at format if they have certain restrictions, such as products that only target specific racial types. But otherwise, they don't have time to worry about format differences.
The people who pick stations for a buy get a quote from the Rep Firm of each station and cluster. They see if the Cost Per Point meets the goal. If it does not (even after texting the Rep), they skip them and go one station deeper. A media buyer is not a media planner or media director at an agency. Decisions on how many stations and how many Gross Ratings Points (GRPs) will be bought in the market (that is the rating for each spot added across the buy) are handed down to the buyer, who assembles a group of stations that, together, yield the desired reach and Grips.
The "elites" don't make buys. The final buys are made by the lowest level at agencies, and the higher-ups have no idea which radio stations are bought. It's all about math at that point.
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It's also one of the least factual and most poorly reasoned posts ever. The poster obviously has no clue how agencies work and does not understand that low rated stations seldom get individual buys unless they are part of a cluster buy.
Understood but they lost a billing station and replaced it with…? Has their billing in that demo grown to the point it’s eclipsed what they were getting with WNYL?
They have definitely improved the 35-64 demos and subsets, and that impacts revenue. Remember, agencies often use long term rolling averages of up to 6 months to make buying decisions. It takes a while for revenue to catch up with ratings changes.
Agency buyers don't sit around waiting for the "next book" to make buys. They minimize short term wobbles with long term averaging.
That's why simulcasts aren't always the best idea, and why continued calls to put WCBS on 94.7 aren't prudent. But the WINS decision appeared to be more long-term. There may not be immediate benefit from the simulcast. But it makes the tower property in Lindhurst more sellable. So there's that.
David has access to BIA data, so that roundabout reply means the answer is likely "No".
And... WINS (AM) is highly directional and misses a considerable portion of the western extremes of the market. In particular, its tighter night pattern hurts the first hour or hour and a half of drive time in the morning much of the year, and the last two hours or more of PM drive in winter months.
Highly directional to me translates to more towers.
Wonder if the Q1043 spike is because CBSfm is mainly 80s and 90s now with very few 70s
WCBS-FM has been that way for years, and WCBS-FM itself has been performing strongly, so I don't believe that has anything to do with Q's success as of late.
104.3 jams in Chicago is succesful though
Of course. Directionals are almost always two or more towers... a few with over 10!
In a couple of rarer cases, a single tower acts like two because one of the guy wires is insulated totally from the tower and tuned separately as if it were a tower. One case I know of, 870 in LA, has an insulated vertical wire hung from a guy wire and used as if it were a tower.
CBS-FM has also been leaning more female and pop/rhythmic this year, as well as going deeper into the '90s. Which I don't mind one bit, but it's certainly plausible that some listeners would run to Q whenever *NSYNC or Puff Daddy comes on.
Haha I always have to do a double take to make sure I have on 101 when puff daddy, bell biv devoe, or monica comes on
104.3 is probably doing some rock 90s hits though.
It is successful within their target demo as they have a 3.0 rating rn as most of their competitors have lower ratings. It isn’t one of the most successful stations in Chicago though as there are many stations more successful than that including V103.
Both stations play music from the 90s and 2000s with WKTU playing hip hop/dance from the 90s/2K and WXBK focusing on the hip hop from the two decades.
I think Q does focus on more 70s hits than WCBS does since it is a different format.
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