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New York Times: PPMs deliver another hit to minority media

M

MickJ

New Way of Counting Radio Listeners May Cut Ad Income

By Brian Stelter

Published November 12, 2007

The test of a new method for measuring radio audience in New York showed big ratings declines for stations appealing to blacks and Hispanics last week, causing considerable consternation among station owners and programmers.

The results also seem to echo a decline in ratings for minority television programs when Nielsen Media Research switched its measurement system in 2004.

Read New York Times story here http://www.nytimes.com/2007/11/12/business/media/12radio.html?ex=1195534800&en=1e773c35ca1a60c8&ei=5099&partner=TOPIXNEWS
 
I think the ultimate question is:

"Is the data from the PPMs more reliable than the data from the diary system?" regardless of format
or ownership.
 
Alan McCall said:
I think the ultimate question is:

"Is the data from the PPMs more reliable than the data from the diary system?" regardless of format
or ownership.
Click to expand...

Yep, that would be the question. The answer usually depends on the financial interest of the person offering the opinion.
 
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