New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radio )

[rapking]

"These numbers could put us out of business," said ICBC Urban WBLS PD VINNY BROWN. "And it's not just us. Listeners need to know this could threaten the future of black and Hispanic radio across the board." EMMIS Urban WRKS and WBLS both fell sharply, as did EMMIS Top 40/Rhythmic WQHT (HOT 97.1), UNIVISION's Spanish WCAA, Spanish Talk WADO-A and SBS Spanish WPAT -- reviving fears the new system undercounts Black and Hispanic listeners. ( From allaccess.com ).

 

[lalumia]

welcome to the world of new technology...reality can be a hard thing to ignore...

 

[KDRadio]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

the biggest question who is walking around with the PPMs this is the same problem they have with the arbitron diary's. If there are mostly white families with the ppms they are most likely not listening to BLS KRS or QHT what they need to do is build PPM into every radio and then moniter that way.

 

[davideduardo]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

the biggest question who is walking around with the PPMs this is the same problem they have with the arbitron diary's. If there are mostly white families with the ppms they are most likely not listening to BLS KRS or QHT what they need to do is build PPM into every radio and then moniter that way.

... except for the fact that radio ratings are done by age, sex, ethnicity, income level, etc. A radio with embedded PPM technology has no way of registering who was listening to it, nor how many, nor whether the radio was left on so the family pet would "relax."

 

[MoldaMania182]

well I'm glad they found something to blame...because I'm pretty sure urban radio has been killing itself lately.

 

[Ron Smith Williams]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

The best urban radio station, personality wise right now is WBLS. With the powerhouse in morning and afternoon drive, and in my opinion Wendy Williams has the best afternoon drive show in New York, they should be receiving better ratings PPM wise. Maybe, it is because Arbitron is not letting enough minorities rate what stations they listen to.

 

[Walter Graff]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

Last time I heard a car or truck with a Hispanic or black driver listening to FM was fifteen years ago so reality has finally hit the radio business. They could loose all "black" stations today and not affect peoples listening habits.

 

[RadioFixerCLE]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

Last time I heard a car or truck with a Hispanic or black driver listening to FM was fifteen years ago so reality has finally hit the radio business. They could loose all "black" stations today and not affect peoples listening habits.

Really? I've heard Hot 97 or Power 105 blasting out of cars quite often.

 

[MarcR]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

Really? I've heard Hot 97 or Power 105 blasting out of cars quite often.
[/quote]

The only places I hear either of those stations blaring out of cars anymore here in Nassau County are in minority-majority communities like Freeport and Roosevelt. Hot 97 and Power 105 didn't perform particulary well in the Nassau-Suffolk ratings with the diary system in place, so I seriously doubt they'll make much of a dent here under the PPM. Face it, Hip Hop/Rap is rapidly losing the white suburban audience that it needed to become a billion dollar industry

 

[RadioMahn]

Sure, Arbitron still has recruitment issues with some demos. But, perhaps Urban listening in many instances has been over-inflated up until now. Is it possible diarykeepers as a whole who like urban music over report their listening? In my still diary-method market the local urban morning show went from a 10 to a 20 share in one book with no staff changes or outside marketing. After review, we found many diaries that listed all day listening. In the real world this listening did not happen. The diarykeepers were simply "voting" for their favorite station. Maybe urban broadcasters are now facing reality and they don't like what they see.

 

[lalumia]

BINGO! those numbers were ALWAYS inflated to begin with, with people using the diaries to VOTE for their fave rave station, instead of actually LISTENING to it;
Al Sharpton will be leading an anti PPM march anytime now...

 

[Ozman]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

I think its only a matter of time until CC decides to pull the plug on one station and Make it rock. Look at Boston Philly, Hartfort ETC. I have a feeling Its gonna happen. Be funny to Have FM 105 in NY or Radio 105...
Look at NYC in the 90's how many rock stations did we have then?
remember this is only My opinion.

 

[Walter Graff]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

Urban, the disco of the aughts. Music that had a time and now has nowhere to go.

 

[adma]

Not that the commercial radio interpretation of rock's any different in having had a time and now having nowhere to go--y'know, terminally associated with terminally downmarket Joe Dirt numbskulls and blue-collar white-flighters...

 

[disney fanatic]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

I so glad they got their PPM's set in New York City, but the Urban and Spanish stations will go down the drain like "Jack" did with CBS-FM 2 years ago. The urban and spanish stations are not happy with it. Look at WLTW, they got back to #1 this time around since the last Arbitron ratings which was #3 on the list. Not "Lite-FM" is back at #1 for now before it's time to light up the holidays with all of your favorite Christmas music. CBS-FM is indeed a winner!

 

[chrisr]

The message to Al Sharpton, All Urban Owners and PPM critics.....DON'T SHOOT THE MESSENGER!!! Everytime I hear Urban music blaring out of car radios, it's cd's....not the radio. If URban Owners don't like the bad news, change formats to something they can get ratings with. Like EVERY other owner has to do. Just because you are African American doesn't mean you have to program to African Americans!! Think outside the box and win!!!!

just a thought.

 

[jkb]

Re: It's the formats that are the problem

In the "Urban" genre there are 2 formats

Rap
oldies

and that's it. Some stations like WBLS try to do some of both. Maybe that's the big issue. I'm African American and I haven't listened to KISS or WBLS in ages. I listen to my XM. I can't stand Wendy or Baisden. Will never listen to Hot or Power. Maybe they need to create a station with new non rap music and target more upscale groups. Not only will it sound better. The new station might be played in more places than someone can play Hot or Power or Wendy talking about "Stinking coochies"(That actually was discussed a few months ago)

 

[davideduardo]

Re: It's the formats that are the problem

In the "Urban" genre there are 2 formats

Rap
oldies

Actually, this is quite a bit off.

There are several Black formats and derivitives of them.

First there is Urban, which is generally today Hip Hip and r&b in some mix. There are Urbans that are more Hip Hop and those that are more r&b. The hip hop leaning ones tend to attract none Blacks to some extent, in greater proportion than r&b heavy stations.

Then there is Urban AC which is, like any AC, available in flavors ranging from gold based to those that play currents along with a lot of recurrents and gold.

Then we have Black Gospel... a totally separate format, but with a number of crossover artjists.

Finally, we have those formats that appeal more to Blacks (called "overindexing") than to other groups... like Smooth Jazz, to name one. And there is Black talk, too, in a very few markets.

 

[davideduardo]

The message to Al Sharpton, All Urban Owners and PPM critics.....DON'T SHOOT THE MESSENGER!!! Everytime I hear Urban music blaring out of car radios, it's cd's....not the radio.

Less than 25% of NY radio listening is in the car. And the places where those stations are being listened to in cars are not necessarily the places where you might be.

 

[LinoNYC]

Re: New York urban Stations go out of Business ? ( PPM Rating Killing Urban Radi

Not that the commercial radio interpretation of rock's any different in having had a time and now having nowhere to go--y'know, terminally associated with terminally downmarket Joe Dirt numbskulls and blue-collar white-flighters...

Maybe where you live...not here in New York City.

If you visit the hot bars here in Manhattan, especially on the upper east side you'll hear alot of rock much of it "classic" some pop even disco during an evening. If the house is selecting you mighta few rap tracks during the night, if patrons select via jukebox or requests: none. These aren't "knuckledraggers", they are young '20s -30s affluent city dwellers. I cater to, and live among this crowd.

I do however hear occaisonal rap coming from the bread delivery truck piloted by a white guy in tee-shirt and shorts who has neither bathed nor shaved in awhile.

Lino