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Nielsen CDM Data Shows At-Work’s Share Of Listening Approaching Pre-Pandemic Level.

davideduardo

davideduardo

Moderator/Administrator
Staff member
Inside Radio has an interesting story today... "At-work’s share of total radio listening continues its steady rebound since last June, when it dropped below 15%, according to data from Nielsen Audio’s Continuous Diary Measurement (CDM) markets."

www.insideradio.com

Nielsen CDM Data Shows At-Work’s Share Of Listening Approaching Pre-Pandemic Level.

At-work’s share of total radio listening continues its steady rebound since last June, when it dropped below 15%, according to data from Nielsen Audio’s Continuous Diary Measurement (CDM) markets. Listening
www.insideradio.com www.insideradio.com

Overall, the adult listening levels are, in the dozen or so PPM markets I looked at for the February books, recovered to about 92% of the January-February 2000 pre-pandemic levels.
 
Makes sense, and (although totally anecdotal) seems consistent with what I'm witnessing on my commute each morning.
 
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