12 mins of commercials equals 48 minutes of uninterrupted music. The less frequent the interruptions the better.
I remember Cox used to do “50 minutes of continuous music” on all their music stations and it worked well for them.
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Nielsen Lowers the Bar … to Three Minutes
- Thread starter Kasper
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I remember Cox used to do “50 minutes of continuous music” on all their music stations and it worked well for them.
Why'd they stop, did they get shafted by advertisers?
To add inventory to compensate for declining ad rates and increasing expenses which are both industry wide problems.
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One of the CBS stations in my area at the time did the opposite. They went commercial free from :00-:40, had a stopset through :47 or :48, played one song, and then had the second stopset from :51-:52 through the top of the hour. It didn't last long either.
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