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Nielsen Will Begin Measuring TV Watching in Bars, Gyms, Hotels…

newsmark said:
In TV, it has to be 5 CONSECUTIVE MINUTE of viewing within the quarter hour. Out-of-home viewing could actually help some ratings, since most bars, gyms and restaurants don't make the remote easily accessible.
Click to expand...

That's 5 MINUTES. Sorry for the typo. I saw it too late to correct it.
 
newsmark said:
In TV, it has to be 5 CONSECUTIVE MINUTE of viewing within the quarter hour. Out-of-home viewing could actually help some ratings, since most bars, gyms and restaurants don't make the remote easily accessible.
Click to expand...

But that is the rule for metered and diary measurement. I wonder if in the PPM they will adopt the same criteria as radio, as many TV shows are hard to encode due to low-volume passages and pauses in dialogue. 5 minutes with a meter is just a measure of what the tuned-to channel is; with PPM it has to detect audio and "discover" the tags.
 
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