First time post, so pardon my ignorance!
A little about me: I run Hot96.net out of my basement, but my day job is a Chief Engineer and Air personality for the CBS radio cluster in Portland..
OK, now the reason for my responding to this thread: I have been a dance music fan for YEARS, as well been in radio on and off for nearly 20. What I see is the problem with a dance format, is how it is presented here in the states. For instance, while Energy in SF is well produced and packaged well, it is not what I call a mass appeal presentation. One of my alltime favorite online stations to listen to is Slamfm in the Netherlands. The presentation is very much like a rhythmic CHR with a very strong dance lean to it. For instance, grab their Slam 40 countdown, you will see many club-only tracks mixed with Top 40/Pop mainstays. This is a formula that could be more successful in the states. For instance, when programing my online station, I see problems/pitfalls that many Commercial and non-com stations fall into. Take a song like "Say It Right" by Nelly Furtado, HUGE hit. But why was it a huge hit? Because of the album version, so which version should a dance station program? The regular album version or the 12" club mix? On a track like that, where the strength of the track is in it's original version, use the original. But when it comes to something say "Lovestoned" by JT, the Oakenfold mix can be aired/used and not take away form the appeal of the track (it still has the same mood/feel of the original.) Too many of these station try to make themselves stand-out as a "Dance" station. The average listener will actually be turned off by the "techno" version of their favorite songs, that's why the music/programing choices need to be on a case by case bases. Too often, I see a MD add a certain version of a song, just because it's a dance/club remix of a track. While this is great in the clubs were you are trying to easily transistion between records (ohh yeah, I did spend 10 years as a club/touring/rave DJ..) on the radio, listeners want it broken up. They want different tempos and not so much sameness between tracks. If nothing else, the Jack/Charlie/iPod format experiments should have taught us something that old school Top-40 learned in the 80's: Variety is good. You could go from T'pau's "Heart and soul" to "Lola's Theme" to "Back that Azz Up" and the listener will stick with you... While I am not saying a dance format should just throw a bunch of Hip hop in to succeed, a few old school Hip-hop or R&B tracks aren't going to hurt. That was what I thought was cool about the MOViN format, is it started to show that yes, the average listener didn't hate dance music, it just needed to be sprinkled lightly with a mix of familiar sounds.
OK, I am so far on my soap box, that I need to come down for a while.. I will end rant for a awhile so I can take a breather, but I know I am right, and that the Dance format can be successful om a mass basis.