Norsan Media To Acquire Genuine Austin Radio

[lanceventa]

In addition to its current LMA's to operate 104.9 KTXX and 105.3, Norsan will now be acquiring all of Genuine Austin Radio's properties.

Norsan Media Acquires Genuine Austin Radio - RadioInsight

Norsan Media is growing its Austin TX cluster with the purchase of Genuine Austin Radio for an undisclosed amount. Norsan began operating Genuine Austin Radio's 104.9 KTXX-FM Bee Cave and 105.3 K287FG Austin last August via a Time Brokerage Agreement and will now add the remainder of the...

radioinsight.com

 

[Mediafrog+]

Can’t say this is a surprise. Will it mean the end of Country on KOKE 99.3/98.5?

 

[Ryan Williams]

Can’t say this is a surprise. Will it mean the end of Country on KOKE 99.3/98.5?

I can’t imagine how it survives.

KOKE-FM (99.3 is actually a decent signal for covering spanish-dominant households.

Other than Norsan's "Flow" in Jacksonville, FL I am not aware of any other english-language or primarily english stations in their stable.

 

[101.9 La Kalle]

Other than Norsan's "Flow" in Jacksonville, FL I am not aware of any other english-language or primarily english stations in their stable.

"Flow" is Spanish Rhythmic CHR (Reggaetón, Dembow, Trap & Modern Latin Pop) if I remember correctly.

 

[saradio1]

"Flow" is Spanish Rhythmic CHR (Reggaetón, Dembow, Trap & Modern Latin Pop) if I remember correctly.

I'm not Dominican but I love dembow.

 

[Ryan Williams]

"Flow" is Spanish Rhythmic CHR (Reggaetón, Dembow, Trap & Modern Latin Pop) if I remember correctly.

I was under the impression that the presentation was mostly in english and the music was a mix, but I have been streaming it and I stand corrected. There isn't much presentation at all, mostly a jukebox and just about every song is spanish only.

Sports "HORN FM" KTAE 1260 and Williamson County translator 101.9 FM seem like a certain flip too.

 

[101.9 La Kalle]

I was under the impression that the presentation was mostly in english and the music was a mix, but I have been streaming it and I stand corrected. There isn't much presentation at all, mostly a jukebox and just about every song is spanish only.

Sports "HORN FM" KTAE 1260 and Williamson County translator 101.9 FM seem like a certain flip too.

I'd guess that KTAE would become "Flow," KOKE becomes "Latina."

 

[Deleted member 108832]

I'm not Dominican but I love dembow.

I'm not Dominican, either, but I did stay at a Holiday Inn Express last night.

Seriously, though. KOKE and The Horn are both goners. Wouldn't even be surprised to read that KTAE is re-sold or even surrendered. One of 104.9's HD subchannels can easily provide the programming for whatever may end up on K270CO. Norsan likely had to take KTAE off Genuine Austin's hands, but they certainly don't have to retain it.

 

[101.9 La Kalle]

...or even surrendered.

Norsan runs their "Azul" format on 105.3 HD2 in Jax, but now they run it on AM as well, along with two translators. The OTA launch happened around a few months ago while the HD2 launch occured in 2021: Media – Norsan Media

 

[Ryan Williams]

I'm not Dominican, either, but I did stay at a Holiday Inn Express last night.

Seriously, though. KOKE and The Horn are both goners. Wouldn't even be surprised to read that KTAE is re-sold or even surrendered. One of 104.9's HD subchannels can easily provide the programming for whatever may end up on K270CO. Norsan likely had to take KTAE off Genuine Austin's hands, but they certainly don't have to retain it.

Actually that doesn't work. K270CO is too far outside of the coverage area to be fed by a KTXX HD channel. KOKE FM isn't HD, but if it was it's too far outside of K280CO's coverage too. The four year coupling has expired on the translator, but if they want to feed it with something other than KTAE, then they will have to move it and it can't go south because of K231CZ.

 

[Deleted member 108832]

Actually that doesn't work. K270CO is too far outside of the coverage area to be fed by a KTXX HD channel. KOKE FM isn't HD, but if it was it's too far outside of K280CO's coverage too. The four year coupling has expired on the translator, but if they want to feed it with something other than KTAE, then they will have to move it and it can't go south because of K231CZ.

I thought for sure Round Rock was in the 60dBu of KTXX. Last I heard, when going to an Express game last season, 104.9 showed no signs of weakness whatsover on the receiver.

 

[dlf1]

I wonder if 99.3 and 104.9 might end up as a simulcast. Their signals look like they would be compatible for market coverage.

 

[Ryan Williams]

I wonder if 99.3 and 104.9 might end up as a simulcast. Their signals look like they would be compatible for market coverage.

They are very complimentary and I always thought The Horn (when it was on 104.9) could use the help 99.3 could provide.

104.9 does do better in Round Rock than the coverage map might suggest though.

104.9 does have some possible upgrade potential but it would involve downgrading KMIL and changing channels of KBUK. Maybe an opportunity will open up in the future.

 

[Ryan Williams]

Below is a signal map of the stations in question. FMs are 60 dBu and the AM is 2 mV/m. KTAE (1260) is in green and feeds K270CO (101.9) which is red. KTXX (104.9) is blue and KOKE-FM is green.

A commercial translator's 60 dBu signal needs to stay within it's primary station's 60 dBu signal. If the primary station is an AM, then the 60 dBu of the translator needs to stay within the 2 mV/m AM signal or within a 25 mile radius of the AM tower.

Because of the these rules, K270CO (101.9) can't be fed with KOKE-FM or KTXX.

KTXX and KOKE-FM are very complimentary. Combining KTAE/K270CO (101.9) with K236AY (95.1), K253AN (98.5), or K287FG (105.3) or would make a lot of sense. The West Lake translators are all pretty bad in Georgetown and hit or miss in Round Rock.

What Norsan has been doing... simulcasting KTXX and K236AY/KZNX makes basically no sense. They did finally add 104.9 to the La Raza branding a month or two ago, but it seems like they want to keep the two signals going together, which I don't get.

 

[Mediafrog+]

Looking over fhe translators, only 105.3 is owned by Genuine Austin Radio while 95.1, 98.5 and 101.9 are under different ownership. What will Norsan do with these?

Will Norsan dump the 1530/95.1 lease? And do they really want to keep 1260?

 

[Ryan Williams]

1260 am is Spanish-language music as of this morning. I only had a minute to listen, but i think I heard 95.1 mentioned in the liner. Not within listening range today to verify the simulcast.

 

[jras20]

All of there stations are a Spanish format now. I don't know the format just checked it when I got back. Can't pick up 101.9 but sure it's the same as 1260,

 

[Ryan Williams]

Okay here is an update: KTAE (1260) and its translator K270CO (101.9) are “Magia” which seems to be a Spanish AC format.

I wonder if Audacy will C&D them because of their own long-running local English AC KKMJ “Majic 95.5”.

KOKE-FM (99.3) is now a Regional Mexican format called “Mexicanisma 99.3”.

K253AN (98.5), which has been a simulcast with KOKE is now “Leyendas” (Legends) which seems to be a more gold based Regional Mexican format.

KTXX (104.9), KZNX (1530), and K236AY (95.1) are still Regional Mexican “La Raza”.

And I believe K287FG is still Spanish AC “Romantica”.

Seems like a lot of musical overlap, but still… launching three new formats on day one is pretty impressive.

 

[lanceventa]

Okay here is an update: KTAE (1260) and its translator K270CO (101.9) are “Magia” which seems to be a Spanish AC format.

Magia's Facebook page promotes it as "80s, 90s y Más". Likely similar to Entravision's "La Suavecita" brand.

KOKE-FM (99.3) is now a Regional Mexican format called “Mexicanisma 99.3”.

Their positioning appears to be "Rolotas, y Diversion" or "Roots and Fun". The branding translates to "Very Mexican", but the artists in the Facebook cover image are mostly what would be classified as Norteño.

K253AN (98.5), which has been a simulcast with KOKE is now “Leyendas” (Legends) which seems to be a more gold based Regional Mexican format.

"Artistas y éxitos inmortales". Immortal artists and hits.

KTXX (104.9), KZNX (1530), and K236AY (95.1) are still Regional Mexican “La Raza”.

And I believe K287FG is still Spanish AC “Romantica”.

Seems like a lot of musical overlap, but still… launching three new formats on day one is pretty impressive.

 

[davideduardo]

Okay here is an update: KTAE (1260) and its translator K270CO (101.9) are “Magia” which seems to be a Spanish AC format.

My congratulations on the name they picked. When Amalia González and I created Recuerdo in LA in 2000, we went through a lot of names and never thought of that one. If we had, we would have used it instead of the kind of dated "Recuerdo" name.

K253AN (98.5), which has been a simulcast with KOKE is now “Leyendas” (Legends) which seems to be a more gold based Regional Mexican format.

Another good name for a station that will be Vicente, Javier and Pedro.

KTXX (104.9), KZNX (1530), and K236AY (95.1) are still Regional Mexican “La Raza”.

Not original, but a very good name. Remember, "raza" in Spanish does not mean "race" in English. It is more like a lifestyle designation in Mexico and a mix of "clan" and "tribe". In fact, different kinds of dogs and other animals are each a separate "raza".

Seems like a lot of musical overlap, but still… launching three new formats on day one is pretty impressive.

Yes, very. Overlap is more about what each station plays that the others don't play. You can have 50% or more overlap but if the "rest of story" is very different in style or age, stations segregate very well.