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not much latinos songs at z100 and ktu!!!! they are zzzzzzzzzzzzzz

M

moreno

Guest
how in the world would z100, ktu could miss daddy yankee, don omar, wisin y yandel and others reggaetons artist? its like ricky martin la vida loca, carlos santana maria maria, mark antony my baby you,shakira, are gone.... you are not getting latinos ratings if you dont look for us! look at wxny,963, they are missing english and spanish songs and it has worked pretty well. ???
 
moreno said:
how in the world would z100, ktu could miss daddy yankee, don omar, wisin y yandel and others reggaetons artist? its like ricky martin la vida loca, carlos santana maria maria, mark antony my baby you,shakira, are gone.... you are not getting latinos ratings if you dont look for us! look at wxny,963, they are missing english and spanish songs and it has worked pretty well. ???
Click to expand...

Z100 plays songs that are hits for ALL. Not just Latinos. Especially not songs in Spanish. They are a tune out and a turn off for the core audience of a CHR like them.
 
moreno said:
how in the world would z100, ktu could miss daddy yankee, don omar, wisin y yandel and others reggaetons artist? its like ricky martin la vida loca, carlos santana maria maria, mark antony my baby you,shakira, are gone.... you are not getting latinos ratings if you dont look for us! look at wxny,963, they are missing english and spanish songs and it has worked pretty well. ???
Click to expand...

This has got to be the most clueless, ill-informed post so far in 2010.

Many, many Spanish language stations all over Latin America play all or some English language music because it is popular among listeners.

Very few non-Hispanics care about Don Omar and friends. They care about Shakira because she had done albums in English. Ricky Martin's hits were in English with a few words in Spanish... A general market station playing reggae´ton in Spanish would be committing suicide.
 
Z100 and other area CHRs are aimed at everyone. I'm sure Z100, KTU and even NOW has a Latino audience. The only time Z will play those artists is when they make a hit on the mainstream top 40 charts. Besides, they have played Shakira, same with KTU.

BTW, doesn't Power 105.1 have a Spanish music show on Sunday nights? I'm pretty sure I heard it once when I went on Power's live stream.
 
Moreno,

I'm going to approach this not on a radio basis but on what the charts have. All you have to do is take a look at Billboard, where Z-100 and other Top 40 stations report to.

If a Spanish track is that popular and charts, be sure Z-100, 'BLI and other CHR stations (especially in those markets that cater to Latinos) will play it. That's what happened YEARS ago with Daddy Yankee when reggaeton was hugely popular to the mainstream (Z-100 DID play "Gasolina). As in the radio industry you have to consider the target audience that Z-100 is serving and while they are serving a younger demographic, that audience wants a Jason Derulo, Ke$ha, Lady Gaga, etc because Z-100 is an English station.

It's one thing to demand a brand of music on a station, but you're pushing a Latin sound that just won't fly on a Z-100 (just telling it as it is and yeah, I'm Latino), Clear Channel does not want to lose money by doing that.

Besides, for your brand of music you have X 96.3, La Mega and if you have an HD-2 radio, Power 105.1. It's not as if Latinos have NOTHING on the radio, unlike dance music fans.
 
I wonder how much Latin music 92.3 Now is playing. There are now subway ads promoting both "Commercial Free Mondays" and "Los Lunes Sin Comerciales".
 
The more I listen to X, the more it sounds like how the stations in Puerto Rico sound. I heard Ke$ha on X last night.
 
When was the last time any of those artists had a MAINSTREAM hit?

(plays Jeopardy! thinking music)

...

Yeah, pretty much what I thought.
 
And in fact, doesn't X play non-Latino artists pretty regularly? It seems to whenever I've tuned in, and yeah, by the same token, Z-100 hasn't missed what I think of as those "breakout" songs by Latino artists. Maybe it doesn't play many of them, but after all, they are still aiming at as broad an audience as possible. I don't hear much if any being played on NOW. What's more, I sense a lot of Latino listeners aren't completely thrilled by reggaeton. I'm not Latino, but it seems to me like X, Mega and Amor are collectively trying to cover a pretty diverse Latino audience. Fans of Latin music are by no means alone -- rock fans find a LOT to be desired on New York radio nowadays. And that's not to mention country fans (however many of them there are anyway). And we all know about dance music fans...
 
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