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Now that 104.3 the beat is bankrupt and off the air what will happen next?

hotpatrick2004

hotpatrick2004

Will it be able to come back on the air or will someone else come along and put a new format on altogether. I saw the youtube post of that studio reminded me of someone at home with a pirate radio station. It hardly looked like much of a studio.I bet some low powered fm's in this country have a much better operation then that. What were they thinking when they went on the air???Its a shame hate to see it happen but it is what it is.

I bet WZZX when it was at 10,000 shelbyville road had a much better operation then 104.3 so many years ago but that should have been a warning. WZZX didnt last long and considering thats where the beat was located they should not have had the studio there bad karma.
 
I'd like to see a true R&B/Black/Urban OLDIES format station in the Louisville market, on FM or AM...where I can hear The Temptations, The Impressions, Etta James, Kool and The Gang, Quincy Jones, The Brothers Johnson, James Brown, and many, many others in all their glory...and go many songs deep creating a huge "oh, WOW" factor. I'd be unabashedly gold-based and show these young ones just where these samples come from!

After all, Black Music is the richest strain of American popular music...exploit it and play it! And I'm not talking about the tepid, bland current strain of Urban AC stations with an occasional gold tossed in...I'd wake you up with "Cold Sweat" and put you to bed with George Benson...while playing deeper into the cuts of all the artists...the Hot R&B chart hits decide, not the Hot 100. If there's room for rap/hip-hop on the dial, OK...so where's my Otis Redding? And I wouldn't forsake rap entirely...artists such as Salt n' Pepa, Whodini and TLC would be dayparted into what is purposely a huge music rotation.

I can see the liners now..."we're old...like gold and money...classics from five decades of soul!" "The home of the ORIGINAL beats..."
 
The King Bee said:
I'd like to see a true R&B/Black/Urban OLDIES format station in the Louisville market, on FM or AM...where I can hear The Temptations, The Impressions, Etta James, Kool and The Gang, Quincy Jones, The Brothers Johnson, James Brown, and many, many others in all their glory...and go many songs deep creating a huge "oh, WOW" factor. I'd be unabashedly gold-based and show these young ones just where these samples come from!

After all, Black Music is the richest strain of American popular music...exploit it and play it! And I'm not talking about the tepid, bland current strain of Urban AC stations with an occasional gold tossed in...I'd wake you up with "Cold Sweat" and put you to bed with George Benson...while playing deeper into the cuts of all the artists...the Hot R&B chart hits decide, not the Hot 100. If there's room for rap/hip-hop on the dial, OK...so where's my Otis Redding? And I wouldn't forsake rap entirely...artists such as Salt n' Pepa, Whodini and TLC would be dayparted into what is purposely a huge music rotation.

I can see the liners now..."we're old...like gold and money...classics from five decades of soul!" "The home of the ORIGINAL beats..."
Click to expand...
That would be great. I enjoyed "Soul 94.7" when they were here. And I like "Groovin 1580" from Lexington.
 
Dose anybody here think 104.3 the beat will ever make it back on the air? I doubt it after seeing that youtube video and reading the posts on this station.
 
gabigley1 said:
Dose anybody here think 104.3 the beat will ever make it back on the air? I doubt it after seeing that youtube video and reading the posts on this station.
Click to expand...

Yes even a rim shot FM in a top 60 market is worth something. The rap, hip-hop format will not!. Some kind of oldies with a R & B flavor could. The 104.3 did not do well in the ratings:

http://www.radio-info.com/stations/wwpw-fm


The video will only insure this guy never works in radio again. The one thing the "DJ" stated was correct. The computer plays all the music, so a big fancy board or studio is not always required.
 
secondchoice said:
gabigley1 said:
Dose anybody here think 104.3 the beat will ever make it back on the air? I doubt it after seeing that youtube video and reading the posts on this station.
Click to expand...

Yes even a rim shot FM in a top 60 market is worth something. The rap, hip-hop format will not!. Some kind of oldies with a R & B flavor could. The 104.3 did not do well in the ratings:

http://www.radio-info.com/stations/wwpw-fm


The video will only insure this guy never works in radio again. The one thing the "DJ" stated was correct. The computer plays all the music, so a big fancy board or studio is not always required.
Click to expand...

Didn't do well in the ratings? 16th place with a 1.7 share isn't that bad for a young station like 104.3 The Beat.
 
radioville said:
secondchoice said:
gabigley1 said:
Dose anybody here think 104.3 the beat will ever make it back on the air? I doubt it after seeing that youtube video and reading the posts on this station.
Click to expand...

Yes even a rim shot FM in a top 60 market is worth something. The rap, hip-hop format will not!. Some kind of oldies with a R & B flavor could. The 104.3 did not do well in the ratings:

http://www.radio-info.com/stations/wwpw-fm


The video will only insure this guy never works in radio again. The one thing the "DJ" stated was correct. The computer plays all the music, so a big fancy board or studio is not always required.
Click to expand...

Didn't do well in the ratings? 16th place with a 1.7 share isn't that bad for a young station like 104.3 The Beat.
Click to expand...
Maybe not too bad until you hit the streets and try to sell it.
 
BobOnTheJob said:
radioville said:
Didn't do well in the ratings? 16th place with a 1.7 share isn't that bad for a young station like 104.3 The Beat.
Click to expand...
Maybe not too bad until you hit the streets and try to sell it.
Click to expand...

Not an easy sell on it's own, but not impossible. And a 2.0 share is about all that station can ever expect to pull.

Their 1.7 beats WGTK, WLOU, WLRS, WAYI, WKRD, WKJK.....
 
How well did Hot 104 bill when R1 owned it? It sounds like The Beat did not have an adequate sales staff with knowledge of the market.
 
microbob said:
How well did Hot 104 bill when R1 owned it? It sounds like The Beat did not have an adequate sales staff with knowledge of the market.
Click to expand...

Hot 104 was so successful against WGZB that Blue Chip, later Radio One, stepped in and LMA'd the station in order to eliminate the competition. Radio One should have moved the Magic format off of 101.3 over to 104. That would given them a better signal over the market. With 101.3's transmitter on top of the short Kaden tower, they don't have the reach they should over Louisville. Of course, Radio One isn't a company known for doing what made sense from a programming, or business, standpoint.
 
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