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Noyes, Herald: HD Radio Hot, Actual Shows are Not

raccoonradio

raccoonradio

(Article about HD radio but please leave on Boston board--content re: local stations! Thanks)

http://business.bostonherald.com/reviews/view.bg?articleid=154741

"Then there’s Boston Acoustics’ Recepter Radio HD. Those puppies are designed to make AM sound like FM, and upgrade FM to CD quality. On top of that, broadcasters are now multicasting, which is technical jargon for sandwiching as many as four channels onto a single FM frequency. And that kind of development, broadcasters say, will lead to more choice and diversity on the radio."
(snip)
"The idea of having a plethora of hidden stations is exciting. But the dearth of true variety on most of these stations was disappointing. The problem is not many of the multicast channels deviate from the mundane commercialized programming you hear on traditional radio, minus the lack of commercials. This isn’t Boston Acoustics’ fault, it’s the broadcasters.
If terrestrial radio wants to grab the attention of a generation more in tune to podcasts than the Top 40 countdown, they’re going to have be edgier, bolder and experimental."
 
Let me get this straight: WEEI-AM does not broadcast in HD and theoretically NO AM station broadcasts in HD at night...yet this writer claims to hear an enormous improvement in the WEEI-AM signal on his HD receiver. What is he, a RELIGION writer?
 
raccoonradio said:
Good point! Unless he ACTUALLY had WEEI-_FM_ tuned in out of RI (IF they broadcast in HD...)
But he DID say WEEI 850!
Click to expand...

If he's right in the immediate Boston metro area, WEEI 850 is a clean, strong signal on any AM radio, so his description does not apply and has nothing to do with HD.
 
"Then there’s Boston Acoustics’ Recepter Radio HD. Those puppies are designed to make AM sound like FM, and upgrade FM to CD quality."
Click to expand...

Oops. Someone drank iBiquity's Kool-Aid. "CD quality?" No. Not even close.

"On top of that, broadcasters are now multicasting, which is technical jargon for sandwiching as many as four channels onto a single FM frequency. And that kind of development, broadcasters say, will lead to more choice and diversity on the radio."
Click to expand...

...which is exactly what radio listeners have repeatedly demonstrated, by their listening habits, that they DON'T want. What multicasting WILL lead to, however, is a massive fragmentation of an already fragmented FM dial, thus reducing the value of broadcasters' commercial inventory (remember, the multicast channels are commercial-free for two years at least). So far, the HD2 channels in this market are either already-dead formats or formats previously known to have little commercial appeal and tiny audiences. Once broadcasters start trying to sell ads on these secondary channels, they will find no takers. No one will advertise on a format with no provable audience.
 
it was pointed out to me that maybe Entercom streams WEEI in HD on one of the Entercom Boston FM's
HD-2 channels...though i haven't heard of WEEI mentioning that they"re in HD anywhere...hmm
 
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