The network formerly known as "National Public RADIO" continues to move further from terrestrial radio. In 2013, former CEO Gary Knell announced his intention to make NPR (by then known by its initials only) the Pandora of news. Like several of his predecessors who had attempted to move NPR into the digital world of the 21st Century, he quickly disappeared from the scene. NPR continues to be ruled by station representatives.
Now NPR tries a new approach. Its own apps to access NPR content have proven popular, maybe too popular for some station reps. NPR announced it is making content, in effect, open source. Web page and app designers can now design and offer access to NPR News content.
http://www.slate.com/blogs/future_t...npr_s_plan_to_become_the_pandora_of_news.html
Notice that this time it's NPR's "director of mobile" making the announcement. The former W-NNNNN-BC DJ running the show seems to be keeping his head down, anticipating the A-reps will want to start grabbing their torches and pitch forks.
Now NPR tries a new approach. Its own apps to access NPR content have proven popular, maybe too popular for some station reps. NPR announced it is making content, in effect, open source. Web page and app designers can now design and offer access to NPR News content.
http://www.slate.com/blogs/future_t...npr_s_plan_to_become_the_pandora_of_news.html
Notice that this time it's NPR's "director of mobile" making the announcement. The former W-NNNNN-BC DJ running the show seems to be keeping his head down, anticipating the A-reps will want to start grabbing their torches and pitch forks.