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NY PPM 4/09 Ratings Out 5/27/09 @ 5PM ET; HOLIDAY '08-MARCH '09 REPORTS REVISED

P

pjc1961

From the news page of www.Radio-info.com:

Arbitron's got a bigger PPM problem in New York than it first realized
Last week it announced that a data entry problem – transposed columns of population numbers – would delay the release of the April PPM book for New York, and May Week 1. Now Arbitron says it reviewed all its other meter markets “and found no other instances of transpositions.” But – “our review also found that the transposition, which occurred during preparation of for October 2008 report processing, appears to have affected New York audience estimates for the Holiday 2008 through March 2009 report sufficiently to warrant the issuance of revised audience estimates” for those books. Though October, November and December 2008 “appear not to have been materially affected.” Therefore – Arbitron will have revised PPMs for Holiday 2008, January, February and March 2009 on Monday, June 8.

Just to review, the specific dates for the affected reports to be revised are:

Holiday 2008 Thu. 12/11/08 to Wed. 1/7/09
January 2009 Thu. 1/8/09 to Wed. 2/4/09
February 2009 Thu. 2/5/09 to Wed. 3/4/09
March 2009 Thu. 3/5/09 to Wed. 4/1/09
April 2009 Thu. 4/2/09 to Thu. 4/29/09

The dates for the minimally affected reports run from Thu. 9/18/08 to Wed. 12/10/08 for the three month period.

Holiday 2008 included Holiday music on WCBS-FM & WLTW; March 2009 included the format switch on WXRK-FM-92.3 from "K-Rock" to "92.3 Now FM" on Wed. 3/11/09.
 
Click here to view the radio-info.com Ratings Grid for the publicly released overall 6+ data for April 2009, covering the period from Thu. 4/2/09 to Wed. 4/29/09.

Here's additional data missing from the grid:

Station Est% Cume Format Owner
(Share)

WNYZ-LP-87.75 0.6 696,400 CHR/Rhythmic Island/Mega Media
WKTU-FM Stream 0.2 93,500 Rhythmic Adult Contemporary Clear Channel
WLTW-FM Stream 0.1 106,400 Adult Contemporary Clear Channel
WRKI-FM-95.1 0.1 98,600 Rock Cumulus
WWFS-FM Stream 0.1 89,500 Adult Contemporary CBS Radio
 
Thanks for the data!

Interesting to finally see Pulse's numbers in some context. The 0.6 puts it just below WEBE, WBAB, WEPN (has fallen from a 1.1 to an 0.7!), WQBU and WAWZ... just ahead of or below WBBR (also 0.6 with a smaller cume...but they likely have a higher TSL), and ahead of WBZO, WMGQ, WHLI, WPLR.

I know the haters will come out of the woodwork once again, but something to think about: When considering Pulse's limited signal, its dial position, complete lack of promotions, niche format, etc., who is getting more bang for their buck right now, 92.3 NOW or Pulse? I don't think it's absurd to think that if Pulse were on 92.3 and had the promotion that 92.3 NOW has had, it would be in the same ballpark as NOW at the very least, if not better. And with a less mainstream format as well. Obviously though this is just speculation but what is clear is that NOW has not come out of the gate very strongly. Where's radiogroupie to tell us about those strong weekly trends for NOW again? ;)
 
Ok there's something I'm just not completely understanding here... if Pulse's numbers are almost 700,000 so far, and there are clearly several stations on the main grid that aren't as high, then why isn't Pulse showing up on the main grid with all the other stations somewhere? I thought starting in May LPs would be included in the overall PPMs along with everyone else... could someone explain that? because I'm not sure I understand how this works then obviously.
 
I think that question could be expanded to ask why several stations, including Pulse, are not included in the numbers seen here on RI or over on Radio and Records. WBEA is another station that shows up near the bottom of the NYC book, but doesn't appear in the published numbers on either website. There were also some stations that didn't show up in the published numbers for Nassau-Suffolk, including Pulse once again.
 
neo11 said:
I think that question could be expanded to ask why several stations, including Pulse, are not included in the numbers seen here on RI or over on Radio and Records. WBEA is another station that shows up near the bottom of the NYC book, but doesn't appear in the published numbers on either website. There were also some stations that didn't show up in the published numbers for Nassau-Suffolk, including Pulse once again.
Click to expand...

WBEA is 59th in the book... I suspect some of this is the web publications just not being able to list every station with a 0.1 share. Pulse is 36th, also perhaps too deep.

The trades don't have to list everything... they list everything that matters, though.
 
DavidEduardo said:
neo11 said:
I think that question could be expanded to ask why several stations, including Pulse, are not included in the numbers seen here on RI or over on Radio and Records. WBEA is another station that shows up near the bottom of the NYC book, but doesn't appear in the published numbers on either website. There were also some stations that didn't show up in the published numbers for Nassau-Suffolk, including Pulse once again.
Click to expand...

WBEA is 59th in the book... I suspect some of this is the web publications just not being able to list every station with a 0.1 share. Pulse is 36th, also perhaps too deep.

The trades don't have to list everything... they list everything that matters, though.
Click to expand...

Define "matters." In previous months, for instance, the numbers for the web streams of stations like Lite FM and Z100 showed up and were listed on R&R and Radio Info. Now they're not there. And there are many stations that are below Pulse which are listed, so we can't say that it's too deep, if the numbers end up going deeper. Who decides that those stations "matter" more than Pulse or any of the other stations that, for reasons unknown to us other than that they might not "matter," didn't make the "cut"?
 
Re: NY PPM 4/09 Ratings Out 5/27/09 @ 5PM ET; HOLIDAY '08-MARCH '09 REPORTS REVI

Complete agreement with that argument. I don't see a strong argument against listing Pulse and the other streams that were previously reported.

I'm really struck by the numbers on Hot 97 and Power 105-1 and the relative positions to which they've fallen. I'm expecting to hear others delight in the bad fortunes of hiphop radio these days, but don't agree. To me, it just suggests how tastes have shifted. While I'm not loving the format of NOW FM, I'm eager to see what kind of numbers they show when the dust has settled.

Also interesting are WCBS-AM's and 1010 WINS' numbers. Is this somehow due to PPM?
 
neo11 said:
DavidEduardo said:
neo11 said:
I think that question could be expanded to ask why several stations, including Pulse, are not included in the numbers seen here on RI or over on Radio and Records. WBEA is another station that shows up near the bottom of the NYC book, but doesn't appear in the published numbers on either website. There were also some stations that didn't show up in the published numbers for Nassau-Suffolk, including Pulse once again.
Click to expand...

WBEA is 59th in the book... I suspect some of this is the web publications just not being able to list every station with a 0.1 share. Pulse is 36th, also perhaps too deep.

The trades don't have to list everything... they list everything that matters, though.
Click to expand...

Define "matters." In previous months, for instance, the numbers for the web streams of stations like Lite FM and Z100 showed up and were listed on R&R and Radio Info. Now they're not there. And there are many stations that are below Pulse which are listed, so we can't say that it's too deep, if the numbers end up going deeper. Who decides that those stations "matter" more than Pulse or any of the other stations that, for reasons unknown to us other than that they might not "matter," didn't make the "cut"?
Click to expand...

When I've previously sent a note to radio-info.com via the "Have an Update?" link, I've usually received a message back thanking me for the new info & that they're trying to update the ratings database by adding every station. It's possible that some stations are not loaded into the database for every market. For example, WBEA may only be loaded into the Nassau-Suffolk and/or Hamptons-Riverhead Ratings databases, but not New York. As for Pulse 87 (WNYZ-LP), it's their first month eligible to be listed; I'll cut radio-info.com, radioandrecords.com, etc. a little slack being as Pulse 87's always been a bit difficult to track, until now. I don't think I've seen the webstreams listed in the radio-info.com or RadioandRecords.com grids previously (I could be wrong). Bottom line, I don't think any publication/website intentionally leaves off a particular station; it's more of a database update issue.

Note: I get what seems to be the most complete ratings info including "odd stations" & webstreams from www.allaccess.com (you have to register for free in order to access the info at the "Arbitron" & "Arbs/PPM Analysis" links).
 
After all the complaints about KTU over the past two years on here, is this saying they're back to basically being a Top 5 Station again in the City? (when the Over-Air and Webstream ratings are counted)

With all the rhythmic leaning options anymore how is that even possible?
 
Re: NY PPM 4/09 Ratings Out 5/27/09 @ 5PM ET; HOLIDAY '08-MARCH '09 REPORTS REVI

icybluelake said:
Complete agreement with that argument. I don't see a strong argument against listing Pulse and the other streams that were previously reported.

I'm really struck by the numbers on Hot 97 and Power 105-1 and the relative positions to which they've fallen. I'm expecting to hear others delight in the bad fortunes of hiphop radio these days, but don't agree. To me, it just suggests how tastes have shifted. While I'm not loving the format of NOW FM, I'm eager to see what kind of numbers they show when the dust has settled.

Also interesting are WCBS-AM's and 1010 WINS' numbers. Is this somehow due to PPM?
Click to expand...

It's not shifting tastes..it's PPM. PPM is not ethnic/urban friendly. We have to remember--Diaries measured listening, PPM measures exposure. Have a look at NOW FM......look at the HUGE increase in cume..word spreading..people sampling the new station...then going back to z100...had this been diary those panel members probably would not have documented the few minutes they spent on NOW FM, but the cume adds up
 
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