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Obit: Bernard Loomis @ 82; Turned Ads for Toys Into TV Cartoons

C

CrankyYankee

Bernard Loomis, an influential toy marketer who, by turning advertisements for toys into children's cartoon programming, was dubbed "the man who invented Saturday morning," died of heart disease June 2 at his home in Palm Beach Gardens, Fla. He was 82.In the volatile world of toy sales, Loomis had a remarkable record of marketing bestselling toys from the late 1950s to the 1990s. He introduced the Hot Wheels action cars as characters in a television show. When the first "Star Wars" movie became a surprise hit, he sold empty boxes during the Christmas season with the promise to deliver the toys later, in effect creating a futures market for toys. He conceived of the Strawberry Shortcakes as dolls, greeting cards and a made-for-TV movie.http://www.latimes.com/news/obituaries/la-me-loomis5jun05,1,5753617.story?coll=la-news-obituaries
 
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