Obit:Courtney Crandall..worked ads 'Hey Mabel, Black Label' & 'Montreal Express'

[CrankyYankee]

Mr. Crandall, who wrote jingles, coined slogans, and assisted such memorable campaigns as "Let Your Fingers Do The Walking" and "Hey Mabel, Black Label," died of lung cancer in his Winchester home on Nov. 20. He was 82 and had worked at Cabot Communications in Boston for 40 years.

Mr. Crandall (also)worked for Dickie-Raymond, a direct mail advertising company in Boston, before joining Cabot, where his work included the Boston Gas campaign that turned "Montreal express" into a recognizable term for the cold winds that blast New England in winter.

"I grew up with him writing jingles and things around the house," his son(Courtney) said. "He always had his stopwatch out timing things. He'd have his papers out and have a lot of things on reel-to-reel for recording. Every once in a while, one of us would have to do a voice-over."

http://www.boston.com/news/globe/ob...y_crandall_infused_ad_work_with_music?mode=PF

 

[AKLes]

Re: Obit:Courtney Crandall..worked ads 'Hey Mabel, Black Label' & 'Montreal Expr

With no disrespect intended toward Mr. Crandall....


Anybody else here old enough to remember the cry that would go up in New England bars when somebody would call for another brew with: "Hey Mabel, Black Label!"?



Answer is below....you may have to scroll while thinking about it.....,






























"Get off the table, Mabel, the two-bucks is for the beer!"

 

[argytunes]

Re: Obit:Courtney Crandall..worked ads 'Hey Mabel, Black Label' & 'Montreal Express'

;D

Great punchline at the bottom of the previous thread.

What really matters is the fact that (the late) Mr. Crandall's simple rhyme resulted in "product recall"....which almost every advertiser on this planet WANTS, but won't necessary GET!

argytunes