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Obit: Frank Magid at 78, creator of "Action News"

Absolutely. What we see today on local and network news is a direct influence from Mr. Magid and his associates.

He also had influence on radio, one of the pioneers in call-out, and a predictor of success for music on FM.
 
searadiofreak said:
Absolutely. What we see today on local and network news is a direct influence from Mr. Magid and his associates.

He also had influence on radio, one of the pioneers in call-out, and a predictor of success for music on FM.
Click to expand...

RIP. It was said that Magid detested the name Action News, but that moniker was just used as a generic label for a style of newscast - it carried different names in different markets. In 1970s-80s San Francisco, the "if it bleeds, it leads" newscast in the Magid formula was KGO-TV's News Scene. And the formula worked - KGO-TV dominated the news ratings for about a decade. The station here with the Action News name (KTVU) was actually quite tame by comparison.
 
Lkeller said:
In 1970s-80s San Francisco, the "if it bleeds, it leads" newscast in the Magid formula was KGO-TV's News Scene.
Click to expand...

Llew--back then wasn't it said that the KGO call letters stood for
"kickers, guts and orgasms"?
 
oldiesfan6479 said:
Llew--back then wasn't it said that the KGO call letters stood for
"kickers, guts and orgasms"?
Click to expand...

Barbara Matusow's book confirms this.

BTW, I would recommend Craig Allen's book News is People for an in-depth overview of Magid's influence.
 
TVWorldwide said:
oldiesfan6479 said:
Llew--back then wasn't it said that the KGO call letters stood for
"kickers, guts and orgasms"?
Click to expand...

Barbara Matusow's book confirms this.

BTW, I would recommend Craig Allen's book News is People for an in-depth overview of Magid's influence.
Click to expand...

Infamous prime-time teaser 'back in the day' from anchor Van Amburg; "Severed penis found on railroad tracks. Details at 11:00!"
 
TVWorldwide said:
oldiesfan6479 said:
Llew--back then wasn't it said that the KGO call letters stood for
"kickers, guts and orgasms"?
Click to expand...

Barbara Matusow's book confirms this.

BTW, I would recommend Craig Allen's book News is People for an in-depth overview of Magid's influence.
Click to expand...

Also, if you can find it, Ron Powers' The Newscasters, published in 1978.
 
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