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Obit: Tom Rogers, at 87; created Starkist's Charlie the Tuna

(From the "Boston Globe")

Tom Rogers, a retired advertising copywriter whose beret and sunglasses wearing hipster tuna became an icon of pop culture, died June 24 in Charlottesville, Va., where he lived with his son's family. He drowned while swimming alone in the family's backyard pool. He was 87.

Mr. Rogers had a hand in creating other memorable ad mascots of the 1960s and '70s, the cookie-baking Keebler elves and the finicky feline in the 9 Lives cat food ads, Morris the Cat.

http://www.boston.com/news/globe/ob...87_created_starkists_charlie_the_tuna?mode=PF
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