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October 2020 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
One other thing about KSAN: It's #2 in 18-34. We're talking about a classic rock station that appeals to millennials. This isn't unusual.
With so many people still confined to home or spending more hours at home, radios or listening devices seem to be controlled by older family members but listened to in common areas by all the family.
So it stands to reason that in a group spanning two and sometimes three generations, the household leaders control the radios. That means the parents of the children and young adults and the children of senior parents now living with a son or daughter.
The station that appeals to the household "manager" is generally going to be on the most; that person is allowed to rule the kitchen, the shopping and the care of the others and is rewarded by the privilege of picking the radio and TV offerings they most like.
Translation: The AC, classic hits, adult hits, urban AC, Spanish adult hits and contemporary country are going to do better (dependent on the market ethnic compositions) than normal, and stations normally picked by the seniors or the younger family members will lose.
Wow. You assume there's only one audio device per house? And everyone listens to that one device? Not sure families live that way. Especially in San Francisco. Today everyone has their own personal device.
No, I said "common areas". In the PPM, that is often where people keep their meter chargers and where a lot of family time is spent in this period.
And what I am saying is that the radio listening... an average of 6 hours per person per week... can be entirely done in the common areas. While in a bedroom or elsewhere in a home, each person picks their own entertainment. But in the common areas, it is an adult head of household that does that.
And the market is 55% Hispanic and Asian, where central family traditions might be significantly more in play than in non-Hispanic white households.
Maybe in your household. This is San Francisco. Fewer millennials live with their parents here. More are independent, working for tech companies, making a lot of money.
How many Hispanic parents listen to classic rock?
How many of the higher echelon tech people do you think get recruited to carry a PPM? The answer is a negative number.
But I am talking about the nearly 60% of the population that is Asian and Hispanic. Those groups have, in the vast majority, more traditional family values.
Let's see... the #5 station in Mexico City is classic rock.
And how many of those groups listen to classic rock? And what caused this to happen NOW? San Francisco has one of the lowest incidences of COVID of any part of the state.
You said Hispanics. Did they all come from Mexico City? I don't consider all Hispanics to be Mexican.
Remember that San Francisco's MSA goes from Campbell all the way up to Santa Rosa; there are good, bad and ugly counties in the Metro. And people don't have to have the virus to be isolating. In fact, the most faithful observers of distancing are families with vulnerable people who do not have COVID.
KSAN had a totally atypical pop in October. It does not mirror January and February. It does not mirror August and September. It resembles no months in 2019. So it looks like a panel anomaly; the most typical would be very low compliance in the non-Hispanic white demos where KSAN has listeners, causing the station to bubble for the month. The individual weeks look like a roller coaster, from very low to very high.
Unless 1) we see this repeated and 2) there was some programming change, I will call this an anomaly.
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I used the example of the city that has 25% of the nation's population in its greater metro.
Nearly all Hispanics in the Bay Area are from Mexico. And there are rock stations in every significant market in Mexico... English language rock. There are rock stations all over Latin America... at one point when I was programming in Lima, of 23 FMs 18 played English language CHR, AC or Rock music.
The only places where there are no rock stations now are Puerto Rico and the Dominican Republic. Few Boricuas and Dominicans are in San Francisco.
KSAN historically averages about 25% Hispanic listeners; that almost entirely parallels the market population percentage.
Shouldn't they be recruited in proportion to their numbers in the overall population?
That's a far more plausible opinion than everything else you've said in this thread.
KSAN/49ers
The big jump obviously doesn't solely correlate with football on the dial, but I'm sure a percentage of people tune in for the 49ers games and end up sticking with classic rock during the week.
Unrelated - Is Teri King gone from KOIT and Bonneville ? Her bio is off their website and she's been off air. I recall she was miday host and APD. She's been in the market for years.
The big jump obviously doesn't solely correlate with football on the dial, but I'm sure a percentage of people tune in for the 49ers games and end up sticking with classic rock during the week.
Unrelated - Is Teri King gone from KOIT and Bonneville ? Her bio is off their website and she's been off air. I recall she was miday host and APD. She's been in the market for years.
Not really, as that is just a guess.
I talked with some additional persons who do very deep dives into Per Person Meter Values and the occurrence of simultaneous multi-meter listening during the pandemic.
First, we look for multiple parallel meters because that sometimes indicates that one person is carrying multiple meters. This current pandemic situation has created a very large amount of multiple meters with the same listening, but in most cases it is found that the same meters also have separate station listening behaviors so that the likelihood of cheating is low.
This is seldom seen normally. And the degree of this behaviour is very high compared with prior periods.
The first issue in analysis is to understand that certain groups will not carry meters. Undocumented immigrants don't wish to have Nielsen know who they are and where they live. That is one group. Higher income persons can't be bothered for what might win them a new refrigerator or a bunch of smaller items or limited amounts of cash. Persons with limited English or Spanish skills won't be communicative and may have suspicions to something they have never heard of before.
A survey is not a census. That is why we were surprised that Trump won 4 years ago. It is also why Nielsen does not and can not possibly mirror 100% perfectly the universe. So we live with what we get and program to metered households.
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So the KNBR jump, because of the FM signal, right?
I wouldn't say that. They were highly rated when they were AM only.
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