Remember 95.7 The Drive KKDV
Same thing for KEXC, But I don't think KEXP going to do anything at all
Same thing for KEXC, But I don't think KEXP going to do anything at all
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October 2024 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
Once again, the main difference is that KEXC is a non-commercial, non-profit station whose main mission is about the music. Not to cut costs and make money for stockholders. So once they establish a studio and venue in town, they will do the outreach commercial stations no longer do. They will hold events in their performance space, they will raise money from local high tech companies, and they will overcome their weak FM signal with worldwide streaming. They're playing a very different game. When you embed yourself in the music community, and they like what you do, they take care of you. That's the model that lots of small bands are using right now. What they're doing now isn't the end game. It's the pre-beginning.
We shall see if it improves in the ratings when they get Local Programming
Once again, it's non-commercial, so they don't care about ratings.
The few listeners they have now are the pioneers. If I was there, I'd be reaching out to them for contact information, to get them on a mailing list, send them station swag, and invite them to the first station events.
The challenge may be where they do it. Downtown SF and downtown Oakland both are suffering right now, with social activity having largely moved to the neighborhoods. That may change, and may offer some good real-estate opportunities but still, I think, will be a substantial thing to deal with when deciding where to locate a performance space.
Note that the Saturday-evening local music show on KEXP is being done in conjunction with KQED-FM.
Wherever the music is. In a previous thread, I suggested the old Fillmore West. The Presidio would be great.
KQED is fine for now, but they need to be close to music.
It’s hard to overstate how dead downtown San Francisco has become, and this includes Soma. Downtown Oakland has substantial problems with crime. As hinted in the previous paragraph, South of Market would be the most likely destination. But KEXP also has to think about financial prudence, and this is where the current situation in the Bay Area would give them cause to think twice, then think again twice, before investing the necessary outlay. They’re going to have to figure out where the return on investment will be. At the present time, it does not appear promising.
I don't think this is a "present time" thing.
They're part of iHeart. They know how they did, because the managers at their sister iHeart stations in the Bay Area can tell them. No need to spend extra money to answer a vanity question.
Maybe you could give them a gift subscription.
How are the music festivals like Bottlerock, Outside Lands, etc. doing in terms of attendance? KEXP might be considering having a presence at those.
I have read in the last few years that downtown SF is more like a ghost town, with Westfield closing down, etc.
The festivals seem to be doing well. But those are in Golden Gate Park, and no one is going to be able to build a performance space in the Inner Sunset, nor would they want to, I think.
San Francisco Centre is still open, though in foreclosure. The food court is still there, so is Bloomingdale’s, and assorted other businesses. The big loss was Nordstrom. Probably what will happen is that the lenders will formally assume ownership and then try to unload it.
There’s supposed to be an auction later this month:
It’s expected that the lenders will be the winning bidders, possibly the only bidders. They already have control of it, and have hired a management company for day-to-day operations.
Oh okay, thanks for explaining.
Maybe KDON is beating KYLD in San Jose.
There are fewer and fewer ad buys for the San José imbedded market for local stations, and I doubt that out-of-market KDON could monetize the ratings it has there.
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Maybe pigs can fly.
Santa Cruz-Monterey-Salinas is a distinct market with a few overlaps from San Jose stations in the northern end of the market. By the time you get south of Salinas, there’s no overlap any more. The reverse also holds; there’s minor overlap from Monterey-Salinas-Santa Cruz into the San Jose end of the San Francisco market but it’s nothing most listeners would even pick up on.
If I were an advertiser seeking to reach San Jose listeners, I wouldn’t do it on a Salinas station. If I were an advertiser seeking to reach Salinas listeners, I wouldn’t do it on a San Jose station, much less a San Francisco station.
And even if this tenuous concept of KDON, as some sort of rimshot, taking listeners from KYLD, were at all realistic, why would it matter? They’re owned by the same company.
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I can't disagree, but let's take this one step further. KDON has format competition from KEZR in San Jose, as well as KYLD, KMVQ, KIOI (and possibly one or two others) in San Francisco. KEZR is directly in the SJ submarket. If KDON was worried, it would be worried about the SJ station that puts a serviceable signal into their market, not the stations from SF that transmit from Sutro or San Bruno and never reach Salinas.
Also, I think the only station from the Monterey-Salinas market that has unique programming that's not duplicated in the SFBA is KPIG. If someone was going to go to the trouble of trying to pick up an out-of-market station, wouldn't it be KPIG, not a cookie-cutter format like KDON?
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