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OCTOBER PPMS (106.7 RUNS OUT OF GAS)

gregg75

gregg75

http://www.radio-info.com/markets/atlanta

V-103 #1 is doing quite well with a 9.3 (a whole point above #2 WSB-Talk)

All the Top-40ish stations are down a tad (including B-98).

Country WUBL is up .5

The River up .4

All those changes at 106.7 have pushed it way down (3.0, 2.4, 1.9). Their push to
a more True Oldies sound doesn't seem to be working.
 
It's now neck and neck with the Bull and Kicks, but mostly because Kicks no's are down while Bull is pretty much where it was earlier in the year. We'll soon find out if the older mix on Kicks will help.

Dave FM had its worst book since PPMs started, its 6-plus ratings falling from a 4.5 in January to just a 2.0 in October. That's easily the worst dropoff of any station.

El Patron also had its worst PPM performance ever with a 1.8 6-plus while Rock 100.5 is scraping bottom with a 1.3, matching its previous low in August.
 
gregg75 said:
http://www.radio-info.com/markets/atlanta

V-103 #1 is doing quite well with a 9.3 (a whole point above #2 WSB-Talk)

All the Top-40ish stations are down a tad (including B-98).

Country WUBL is up .5

The River up .4

All those changes at 106.7 have pushed it way down (3.0, 2.4, 1.9). Their push to
a more True Oldies sound doesn't seem to be working.
Click to expand...

The naysayers were predicting WSB surpassing V-103, but that has yet to happen. Also the 1-point ahead difference began in September and has continued into this book. Now if V-103 bounces to a 10-share again (like it did for nearly a year in 2009-10), then we know WSB will have a challenge to beat that one for sure.
 
River seems to be benefiting from its AORish refreshening...while Rock100.5 and AGH continue to circle the drain.

Whither Journey? What kinds of numbers would be reasonably good for a translator? Not sure why they are drifting downwards, unless it's the crowded competition.
 
Could Cumulus/Atlanta flip 100.5 AND 106.7?

Journey moving to a stronger signal has been thrown around a lot on here - however, is it viable/successful enough to put on a stronger signal? Sure, Cumulus has put it on strong signals in a few other markets (Huntsville and Pensacola as 80s/90s like Atlanta, and a Hot AC 'Journey' in Cincinnati), but those haven't been around long enough to determine success or failure. I think the one in Cincy is just doing alright, but its format is a little different.

I just have this feeling that 100.5 or 106.7 may stunt with Christmas music, after seeing these latest numbers...maybe mainstream AC (lighter than B98, more variety than Journey, kinda like 94.9's approach to AC but more modern) would be possible?
 
As Red used to say, "Jist ast yersef" how long the biggest company in the industry is going to operate a cluster in a top ten market with good signals and the best they can do is #12 12+? I don't think the folks there need to be taking out any new magazine subscriptions.
 
carolinaradio said:
Could Cumulus/Atlanta flip 100.5 AND 106.7?

Journey moving to a stronger signal has been thrown around a lot on here - however, is it viable/successful enough to put on a stronger signal? Sure, Cumulus has put it on strong signals in a few other markets (Huntsville and Pensacola as 80s/90s like Atlanta, and a Hot AC 'Journey' in Cincinnati), but those haven't been around long enough to determine success or failure. I think the one in Cincy is just doing alright, but its format is a little different.

I just have this feeling that 100.5 or 106.7 may stunt with Christmas music, after seeing these latest numbers...maybe mainstream AC (lighter than B98, more variety than Journey, kinda like 94.9's approach to AC but more modern) would be possible?
Click to expand...
I could see 100.5 or 106.7 stunting with Christmas music, and then flipping to something completely different on 12/26. A new format on 106.7 would have to work around Tech football PBP and the CPJ show, and hoops is right around the corner (which may get more listenership since the Hawks are locked out).

Some format holes:
1) Soft/mainstream AC, missing since the demise of Peach/Lite
2) Classic country, but Kicks is now adding 90s country to their playlist so Cumulus would really be competing with themselves here
3) Some kind of 80s/90s classic alternative station (classic MTV through grunge) that would replace 99X
4) Smooth jazz (doubtful...although it would make a good format for an HD2)
5) Americana (not going to happen)
6) The return of True Oldies, maybe on 100.5 (a cheaper way to run 106.7 with less overlap with Journey; I love this glut of 80s music on the air, but I am sure it is hell to sell with all the competition)
7) A true CHR/M--again, Cumulus would be competing with itself and it would affect Q100
Eight) Comedy (this would be a better choice for a translator with the stereo turned off)
 
littlejohn said:
As Red used to say, "Jist ast yersef" how long the biggest company in the industry is going to operate a cluster in a top ten market with good signals and the best they can do is #12 12+?  I don't think the folks there need to be taking out any new magazine subscriptions.
Click to expand...

--Patron is overdue for a flip, but I am sure that CC doesn't want to take the "raaaaacist" publicity hit.  What does Patron's rate card look like?  Are they getting top dollar despite the poor ratings, considering the niche?
--Wild is doing OK, considering the signal(s).
--Bull was a dumb idea from the get-go, and only Citadel giving them a HYOOOGE gift by flipping Eagle saved that move.  Maybe they can carve their niche vs. Kicks skewing older.  Ratings are looking better after a few years of trying.
--Project seems to have maxed out.  CC would have been better off keeping 96 Rock + Buzz.  If Cumulus blows up Rock100.5 they should bring back a "reborn" 96 Rock that plays the Project playlist + more older (but similarly hard) stuff from the 70s and 80s.  Maybe even TRG if CC can swallow their pride.
--WGST is showing signs of life (wow, a 2 share!) after years of CC mailing it in.  Still needs an FM side (cough105.3cough) and won't do any better until it has one. 
 
carolinaradio said:
Could Cumulus/Atlanta flip 100.5 AND 106.7?

Journey moving to a stronger signal has been thrown around a lot on here - however, is it viable/successful enough to put on a stronger signal?
Click to expand...

The Journey format; It can be done successfully with a little bit of tweaks (and that's if any tweaks are even needed at all).
 
gregg75 said:
http://www.radio-info.com/markets/atlanta

V-103 #1 is doing quite well with a 9.3 (a whole point above #2 WSB-Talk)

All the Top-40ish stations are down a tad (including B-98).

Country WUBL is up .5

The River up .4

All those changes at 106.7 have pushed it way down (3.0, 2.4, 1.9). Their push to
a more True Oldies sound doesn't seem to be working.
Click to expand...

The current ppm's on 106.7 reflects the music BEFORE the current trend back to a more True Oldies format. When 106.7 was True Oldies it had some of the highest numbers that frequency has ever had. The TOC helped not hurt.
 
Very healthy week 4 for KHX. Included in the week were 4 days of the new music mix. I heard the Dixie Chicks yesterday. Anybody know the last time KICKS played a Chicks song?
 
I can't believe Dave is flying under the radar here. After coming out swinging during the first quarter of 2011, the last six months have been disastrous and they completely bottomed out this month. I understand that their qualitatives are excellent, but is that enough to sustain a 19th place (overall) format on a 100,000 signal in Atlanta, Georgia?

The 25-54 female Big Three are all monsters and instead of killing one another, they're each healthier than they've been in years. Although I find Q100's approach to CHR bland outside of morning drive, they're sounding better than they did 3 years ago and it's working nicely. They're sitting fat and happy; now the question becomes who's going to deliver a full-force challenge for the CHR crown. B98.5's long-overdue musical tweaks are proving highly effective as well, and although they've stemmed Star's rapid ascent, the latter is nevertheless 2011's most improved station. With B venturing awfully close to Star territory musically, I'm interested to see Star's next move. The next 2-3 months could be their weakest of the year with the advent of Christmas music on B and Fish.

Moving Journey to a larger signal has been bandied about around here, but I think that would be a catastrophe (albeit a relatively cheap one). A station whose canned format consists entirely of trainwreck segues and that barely musters a half-share on a limited signal has no business graduating to a full-market stick. Having said that, Cumulus has some heavy-duty decision making on its plate regarding two of its signals. I can't believe they continue to let Rock 100.5 sit and flounder, and WYAY's woes are well-documented. One of those signals needs to go straight AC to take on B98.5.

The Bull isn't going anywhere unless Kicks pulls way ahead again - I don't know the country format, but I wonder how KHX's musical tweaks will impact them in the coming months. Project likely does too well in its core demos for CC to consider moving Wild to 96.1, but Wild is sounding much improved - although the jocks still leave a bit to be desired. The poppy musical lean is a great look for them; heck, you could almost make a case for them to be on the Mainstream CHR panel at this point. Mornings, not surprisingly, seem to be a trouble spot for them. IMO, they should ditch Elvis ASAP and go music-intensive. Selfishly, I'd love for them to move to one of CC's big sticks and attack Q100 head-on.
 
TheMusicMan said:
Moving Journey to a larger signal has been bandied about around here, but I think that would be a catastrophe (albeit a relatively cheap one). A station whose canned format consists entirely of trainwreck segues and that barely musters a half-share on a limited signal has no business graduating to a full-market stick. Having said that, Cumulus has some heavy-duty decision making on its plate regarding two of its signals. I can't believe they continue to let Rock 100.5 sit and flounder, and WYAY's woes are well-documented. One of those signals needs to go straight AC to take on B98.5.
Click to expand...
Soft/mainstream AC is probably ATL's biggest format hole right now, and the one most likely to grab share. Peach did well against B98.5 when they were the soft(er) AC. With smooth jazz out of the picture it's an even bigger hole.

Now, which signal? Cumulus is desperately trying to make a go with Rock100.5, playing with different music mixes. I think the move away from so much classic rock is a good one, considering how well River is doing with their format tweaks. The current tweaking seems to be around how much 80s AOR (that's too hard for River) to add versus how much newer-but-proven (90s classics that River won't touch) stuff to add. Still, if they can't maintain a 2 share, even on that signal, it's time for a change.

106.7 is probably too big of a signal for a return of TOC, not when you could shoot for a 4 share with soft AC. TOC would be a good fit for 100.5, but exurban reception could be a problem with that format. You almost need a "younger" format on that signal.

Journey would probably do a lot better if it didn't have to compete with 106.7 (in addition to Star and B98.5) so much. Cumulus could leave Journey where it is for now, and if 106.7 flips then see how it continues to do.

IMO Cumulus needs to do something else with 99X. Except for a core of dedicated listeners, it's not drawing much. One thing as I mentioned before is to stay alt, but add 80s alt back to the playlist (like when Power 99 first flipped in 1992).
 
How is the 106.7 doing 6 to 10 AM? If I was PD, I would have kept them around to blame for the station crashing just to save my job. I do not think R & S can be get blamed if Atlanta's Greatest Hits fails.
 
I think Rock 100.5 is sounding a lot better since a couple changes they made last week. They're getting a bit heavier and diving into some 90s rock as well. I think it's refreshing...but we'll see how it rates up against the River and Project.
 
Wished they would dig a little deeper in their classic rock though. Deeper cuts like Uriah Heep, Head East and Black Foot. Also, they could play some of the deeper cuts from the bands they already play. Have not heard BTO's Hey You in forever.
 
legendhasit said:
I think Rock 100.5 is sounding a lot better since a couple changes they made last week. They're getting a bit heavier and diving into some 90s rock as well. I think it's refreshing...but we'll see how it rates up against the River and Project.
Click to expand...
River is changing too...I heard "Love Bites" by Def Leppard this AM. That's a song (and band) they wouldn't have touched a year ago.

I think R100.5 is doing well by heading in this direction. The only problem is that River is heading in that direction too...so R100.5 will have to work to maintain some format distance from River, without getting too close to Project.

Old classic rock, like the Doors and Hendrix, is fast retreating from the ATL airwaves again after a big push a year ago.

Is it possible we could see more dramatic tweaking from the "at risk" stations instead of outright flips?
 
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