OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

[Phantom]

OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

It's been years since KODZ attempted to compete with KLUV ... ultimately unsucessful despite great talent at KODZ.

Do you think another station could flip to oldies now with a slight twist ... perhaps a broader playlist and compete?

KRLA in Pasadena (LA market) did just that in the mid 1980s and was extremely successful especially with the Hispanic audience ... KrrrrLA ... .

Big playlist ... more than 2,500-record playlist.

I loved it.

What do you think?

I have the figures for KRLA in a box and will post. They are amazing for an AM station when FM was taking over.

Anyway, what do you think about oldies in DFW?

And what do you think of the new lineup at KLUV?

Tony <P ID="signature">______________
Tony Lyndell Williams</P>

 

[KPLEXCOMPLEX]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> It's been years since KODZ attempted to compete with KLUV
> ... ultimately unsucessful despite great talent at KODZ.
>
> Do you think another station could flip to oldies now with a
> slight twist ... perhaps a broader playlist and compete?
>
> KRLA in Pasadena (LA market) did just that in the mid 1980s
> and was extremely successful especially with the Hispanic
> audience ... KrrrrLA ... .
>
> Big playlist ... more than 2,500-record playlist.
>
> I loved it.
>
> What do you think?
>
> I have the figures for KRLA in a box and will post. They
> are amazing for an AM station when FM was taking over.
>
> Anyway, what do you think about oldies in DFW?
>
> And what do you think of the new lineup at KLUV?
>
> Tony
>
Yes. KXEZ for those who can receive it is far better than KLUV. KDOK in Tyler is far better than KLUV. KLUVS Line up of Jody,Debbi,John,and Sandi are very good,and they are the only ones.

 

[rbrucecarter]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> > and was extremely successful especially with the Hispanic
> > audience ... KrrrrLA ... .

Are you talking about Hispanic oldies or oldies in English? They would be entirely different formats and audiences.

> Yes. KXEZ for those who can receive it is far better than
> KLUV.

Their strength is the 60's - and playing stereo versions of songs KLUV only has in mono (Grrr!).

> KDOK in Tyler is far better than KLUV.

Is that 107.1? Very hard to get in Plano, even with a yagi with a high front to back ratio.

 

[Bob E. Nelson]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> Do you think another station could flip to oldies now with a
> slight twist ... perhaps a broader playlist and compete?

Presuming the discussion focuses on English-language
facilities...

Slim chance for a full-signal FM to enter the oldies fray due
to the demographics. Unlike New York, Baltimore, SF and other
markets, we're lucky to have one oldies station.

I don't believe that niche players like KXEZ and KFXR factor
in to big agency buying decisions.

 

[317C50KW]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> > > and was extremely successful especially with the
> Hispanic
> > > audience ... KrrrrLA ... .
>
> Are you talking about Hispanic oldies or oldies in English?
> They would be entirely different formats and audiences.

I would think that La Precosia on 97.1 would have an effect on KLUV. Demographic target would probably be similar.

 

[rev_darkness]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

>
> I would think that La Precosia on 97.1 would have an effect
> on KLUV. Demographic target would probably be similar.
>



How's that? I would think that the target demo of La Precosia would be Spanish speaking individuals, and the target demo of KLUV would be English speaking individuals.

Unless we're going simply by a/s/l... in that case, you are correct.

Is there not a breakdown in the ratings between English and non-English? I would think that Arbitron would be able to provide a very accurate report of the listeners that are polled.<P ID="signature">______________
"The only thing that sustains one through life is the consciousness of the immense inferiority of everybody else, and this is a feeling that I have always cultivated."
---Oscar Wilde</P>

 

[KPLEXCOMPLEX]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> > > and was extremely successful especially with the
> Hispanic
> > > audience ... KrrrrLA ... .
>
> Are you talking about Hispanic oldies or oldies in English?
> They would be entirely different formats and audiences.
>
> > Yes. KXEZ for those who can receive it is far better than
> > KLUV.
>
> Their strength is the 60's - and playing stereo versions of
> songs KLUV only has in mono (Grrr!).
>
> > KDOK in Tyler is far better than KLUV.
>
> Is that 107.1? Very hard to get in Plano, even with a yagi
> with a high front to back ratio.
>
Nope it's also 92.1

 

[rbrucecarter]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> I would think that La Precosia on 97.1 would have an effect
> on KLUV. Demographic target would probably be similar.

You GOT to be kidding? Right? Why in the world would Hispanics ever have listened to KLUV? The area is so over-saturated with Spanish language stations I would think cross listenership would be ZERO. I would think they care as for KLUV as I do for 97.1: ZERO! Spanish language music / oldies. No brainer for me - oldies. Although I do like some of the Spanish music on the 106.5 in Greenville. Maybe a few Hispanic listeners who also know English might cross over to English language stations, but I can't imagine how it could be more than a very small percentage.

 

[THEInsultant]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> >
> > I would think that La Precosia on 97.1 would have an
> effect
> > on KLUV. Demographic target would probably be similar.
> >
>
>
>
> How's that? I would think that the target demo of La
> Precosia would be Spanish speaking individuals, and the
> target demo of KLUV would be English speaking individuals.
>
> Unless we're going simply by a/s/l... in that case, you are
> correct.
>
> Is there not a breakdown in the ratings between English and
> non-English? I would think that Arbitron would be able to
> provide a very accurate report of the listeners that are
> polled.
>

I'm sure KLUV doesn't see 97.1 as a real threat at all; however, there are many Spanish people that DO like oldies. I'd say normal "oldies" would be one of the stronger English formats for Spanish people for sure, especially older Spanish. Some of this has to do with formatics, as Spanish formats are really more old-school in their presentation, etc. In a way I envy them because they haven't seemed to get the boring, stale doldrums of today’s English-speaking formats. Part of me is pissed because they are taking away the potential for other formats to exist in a market, but at the same time I have to realize what most Spanish-programmed stations are doing is actually doing is much better than what we currently are accustomed to from our buddies in today's corporate radio.

<P ID="signature">______________
--- THE Insultant ---</P>

 

[johnsummers]

Re: OK ... let's talk radio ... Is there room for another oldies station in DFW? What about the new KLUV lineup?

> > >
> > > I would think that La Precosia on 97.1 would have an
> > effect
> > > on KLUV. Demographic target would probably be similar.
> > >
> >
> >
> >
> > How's that? I would think that the target demo of La
> > Precosia would be Spanish speaking individuals, and the
> > target demo of KLUV would be English speaking individuals.
>
> >
> > Unless we're going simply by a/s/l... in that case, you
> are
> > correct.
> >
> > Is there not a breakdown in the ratings between English
> and
> > non-English? I would think that Arbitron would be able to
>
> > provide a very accurate report of the listeners that are
> > polled.
> >
>
> I'm sure KLUV doesn't see 97.1 as a real threat at all;
> however, there are many Spanish people that DO like oldies.
> I'd say normal "oldies" would be one of the stronger English
> formats for Spanish people for sure, especially older
> Spanish. Some of this has to do with formatics, as Spanish
> formats are really more old-school in their presentation,
> etc. In a way I envy them because they haven't seemed to
> get the boring, stale doldrums of today’s English-speaking
> formats. Part of me is pissed because they are taking away
> the potential for other formats to exist in a market, but at
> the same time I have to realize what most Spanish-programmed
> stations are doing is actually doing is much better than
> what we currently are accustomed to from our buddies in
> today's corporate radio.
>
We're 18 per cent Hispanic according to the lates info...