Oldies 103 flipping to Christmas music "very soon"

[Eli Polonsky]

Re: Never fear 105.7 WROR is here

> Radio Jay commented:
>
> However, WMJX last year was one of the very few AC's that
> did not go all-Christmas. But between Thanksgiving and
> Christmas Eve, they were about 50% Christmas music.

WMJX's main competition in Boston proper is, believe it or not, WODS. (It's also WROR's main competition).

Assuming WODS goes all Christmas again, I'm guessing WMJX (and WROR) probably won't.

 

[Eli Polonsky]

Re: Attention Listeners - Get Satellite for Christmas!

> "We're playing favorites...
> North Shore 104.9!" (Except for those in Boston who get WRBB
> instead)

I listen to them sometimes anyway because they play many different oldies, and a wider variety, than WODS plays.

 

[radiolover78]

Oldies

> > Assuming that WODS-103.3 does go all-Christmas, I wouldn't
>
> > be surprised if there is at least a major tweak in their
> > format after Christmas.
> >
> > At the very least, I think they may follow the example of
> > KFRC San Francisco and with the exception of a few titles,
>
> > drop 1960's and early 1970's hits for a 1970's/1980's
> oldies
> > blend.
> >
> > I also wouldn't be completely surprised if the station
> were
> > flipped to "Jack". But were that to happen, they'd
> probably
> > dump their airstaff now and run a jockless all-Christmas
> > format.
> >
> > If I had to guess, I'd say "oldies" will return to 103.3
> > after Christmas----but likely an oldies format that
> > emphasizes the mid 1970's through the late 1980's with
> very
> > few late 1960's/early 1970's titles, much like KFRC has
> > done.
>
> WODS gets FAR better ratings in the Boston market than KFRC
> got as oldies in San Francisco. KFRC was floundering in that
> market. WODS is the second highest rated adult music station
> in the Boston market, and well within the top ten stations
> overall. KFRC wasn't (and still isn't as classic hits)
> within the top ten in San Francisco. I would think that with
> WODS's ratings, which have been trending up a bit lately,
> that they wouldn't fix what isn't broken, though stranger
> things have happened.
>

The issue is that oldies stations will begin moving out of the 1960s more and more since the folks in the target demo are getting older and older. There's the whole "25-54" thing again!
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[radiolover78]

> Assuming that WODS-103.3 does go all-Christmas, I wouldn't
> be surprised if there is at least a major tweak in their
> format after Christmas.
>
> At the very least, I think they may follow the example of
> KFRC San Francisco and with the exception of a few titles,
> drop 1960's and early 1970's hits for a 1970's/1980's oldies
> blend.
>
> I also wouldn't be completely surprised if the station were
> flipped to "Jack". But were that to happen, they'd probably
> dump their airstaff now and run a jockless all-Christmas
> format.
>
> "Free FM"? Not on 103.3.
>
> If I had to guess, I'd say "oldies" will return to 103.3
> after Christmas----but likely an oldies format that
> emphasizes the mid 1970's through the late 1980's with very
> few late 1960's/early 1970's titles, much like KFRC has
> done.
>

...or maybe WODS won't change anything!
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