ONE Media Launches STIRR Radio App In Seattle

[Y2kTheNewOldies]

ONE Media Launches STIRR Radio App In Seattle

The NextGen TV service will deliver TV and radio to anyone with a NextGen television set connected to the web.

tvnewscheck.com

One Media is Launching in Seattle with so far special channels for music.

Television viewers in Seattle can now get a taste of the future as ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, has combined both television and radio services for delivery in Seattle using the NextGen TV standard.

Consumers can now receive both television and radio programming in the new format. Using radio content from its over-the-top Internet service, STIRR, the audio channels will be available for free immediately to anyone with a NextGen television set connected to the web. Included among the radio channels will be Stingray Hits List, Stingray Hot Country, Stingray Latin Hits and a dozen others. The new service coincides with the launch of seven television stations using the new digital standard.

 

[xmtrland]

Another case of having to upgrade or buy a new radio to get the "Free" service. Maybe new radios could include AM HD. Sinclair does own two AM stations they could experiment with. Make KVI all digital MA3.

 

[Kelly A]

Another case of having to upgrade or buy a new radio to get the "Free" service. Maybe new radios could include AM HD. Sinclair does own two AM stations they could experiment with. Make KVI all digital MA3.

Problem is with KVI, are those traps out at the doghouse for: 710, 770 and 1090. Would have to build new filters that wouldn't cause problems with the on-channel digital carrier equalization. The way it is right now, I don't think you could run MA3 due to non-linearities. Other than that, a 5kW ND would be a relatively easy conversion to MA3.

 

[itsTheRolyPoly]

ONE Media Launches STIRR Radio App In Seattle

The NextGen TV service will deliver TV and radio to anyone with a NextGen television set connected to the web.

tvnewscheck.com

One Media is Launching in Seattle with so far special channels for music.

This is very interesting. Imagine that, both TV and radio on these new ATSC 3.0 signals. Imagine receiving your local channels with Stingray Music or Music Choice or VEVO or whatever and imagine AM/FM/HD signals within this new standard on your TVs.

This is very exciting, but again, also interesting.

 

[Kelly A]

This is very interesting. Imagine that, both TV and radio on these new ATSC 3.0 signals. Imagine receiving your local channels with Stingray Music or Music Choice or VEVO or whatever and imagine AM/FM/HD signals within this new standard on your TVs.

This is very exciting, but again, also interesting.

Last Friday I watched a live Teams video conference on the launch of the ATSC 3.0 offering in Los Angeles. Suffice it to say; you won't find me running out to Best Buy to buy a 3.0 TV anytime soon. Off the bat there were several user interface problems:
1. The TV had to be rebooted before each use. That meant pulling the power plug, then waiting for about two minutes for it to start up.
2. Really all the new TV's are, is a PC behind a flat panel. In order for ATSC 3.0 to work properly, it must be connected to a DTV antenna, and a public Internet connection of 20mbps or more. If it isn't connected to the Internet, the box is essentially an ATSC 1.0 TV. ATSC 3.0 program schedules will not be carried as part of the PSIP data from the TV station. The PSIP data is carried only via the Internet connection. And, as we all know, if you don't have PSIP data, the TV doesn't know a particular channel even exists.

Oh, and one other small wrinkle; Cable TV providers have no intention of carrying ATSC 3.0 signals. Given they're paying retrans fees to every local station that they must-carry, they have no intention of giving up that much bandwidth on their cable system just because TV stations have a new way to provide an interactive experience, especially when it comes to commercials.

 

[itsTheRolyPoly]

Last Friday I watched a live Teams video conference on the launch of the ATSC 3.0 offering in Los Angeles. Suffice it to say; you won't find me running out to Best Buy to buy a 3.0 TV anytime soon. Off the bat there were several user interface problems:
1. The TV had to be rebooted before each use. That meant pulling the power plug, then waiting for about two minutes for it to start up.
2. Really all the new TV's are, is a PC behind a flat panel. In order for ATSC 3.0 to work properly, it must be connected to a DTV antenna, and a public Internet connection of 20mbps or more. If it isn't connected to the Internet, the box is essentially an ATSC 1.0 TV. ATSC 3.0 program schedules will not be carried as part of the PSIP data from the TV station. The PSIP data is carried only via the Internet connection. And, as we all know, if you don't have PSIP data, the TV doesn't know a particular channel even exists.

Oh, and one other small wrinkle; Cable TV providers have no intention of carrying ATSC 3.0 signals. Given they're paying retrans fees to every local station that they must-carry, they have no intention of giving up that much bandwidth on their cable system just because TV stations have a new way to provide an interactive experience, especially when it comes to commercials.

You make some good points, that's very interesting. Thank god ATSC 3.0 is still in testing mode because otherwise, that would be a very bad look to the future with the new standard. At least in no rush to take their time to perfect it.

Remember, it took the U.S. 13 years from the Telecom Act of 1996 (during the analog NTSC days) to the switchover in 2009 to adopt ATSC 1.0, so they got more than enough time to fix it and reshape it.

 

[jdweaver]

Last Friday I watched a live Teams video conference on the launch of the ATSC 3.0 offering in Los Angeles. Suffice it to say; you won't find me running out to Best Buy to buy a 3.0 TV anytime soon. Off the bat there were several user interface problems:
1. The TV had to be rebooted before each use. That meant pulling the power plug, then waiting for about two minutes for it to start up.
2. Really all the new TV's are, is a PC behind a flat panel. In order for ATSC 3.0 to work properly, it must be connected to a DTV antenna, and a public Internet connection of 20mbps or more. If it isn't connected to the Internet, the box is essentially an ATSC 1.0 TV. ATSC 3.0 program schedules will not be carried as part of the PSIP data from the TV station. The PSIP data is carried only via the Internet connection. And, as we all know, if you don't have PSIP data, the TV doesn't know a particular channel even exists.

Oh, and one other small wrinkle; Cable TV providers have no intention of carrying ATSC 3.0 signals. Given they're paying retrans fees to every local station that they must-carry, they have no intention of giving up that much bandwidth on their cable system just because TV stations have a new way to provide an interactive experience, especially when it comes to commercials.

Kelly - ATSC 3.0 or NextGen TV is truly a solution looking for a problem. The closest to a business solution I can find is essentially, "...hey build it and we'll figure it out. But won't it be great!!!" Maybe there is a data distribution model that makes sense...but I don't see what ATSC 3.0 can do that we can't do right now. On the other hand I said the same thing about cell phones (not my proudest moment).

 

[davideduardo]

Sometimes it takes a personal epiphany to change to a new technology.

I had not been a "first day" adopter of cellular phones, and they had been rolling out for nearly a year in Puerto Rico around 1990.

One afternoon, sitting in my office at WPRM in San Juan, I got a call from one of my salespersons. He had just gotten a last minute order and wanted to tell me about it so that it could be on the next day's log. He had stopped at a pay phone to ask me to "stop the press" in traffic. As he dictated the schedule to me there was a noise... a moment later he came back on and said, "I just got robbed. They took my wallet, my car, my keys."

I went and picked him up, we registered a (useless) police report, stopped to buy some "cold ones" and went to the station. The next day, I followed up on a trade offer to get all of us in sales a mobile phone.

There was a need and a motivation.

What could be the possible need for ATSC 3.0 by the average person? I think the bar is very, very high.

 

[boombox4]

By the time the new standard is truly adopted, I would wager that most TV viewing will be online. That seems to be the trend. DTV was a good idea, and once people figured out how to receive it decently, they appreciated the quality and extra channels. But with the economy going in the direction it seems to be going, I don't foresee people rushing out to purchase yet another new TV to replace the massive one already on their wall.

 

[Kelly A]

Kelly - ATSC 3.0 or NextGen TV is truly a solution looking for a problem. The closest to a business solution I can find is essentially, "...hey build it and we'll figure it out. But won't it be great!!!" Maybe there is a data distribution model that makes sense...but I don't see what ATSC 3.0 can do that we can't do right now. On the other hand I said the same thing about cell phones (not my proudest moment).

Having watched the evolution of ATSC 3.0, much of this could be considered too little too late. Back in the early 2000's some groups were looking for advanced data capabilities of DTV, specifically to create some sort of interactive advertising environment similar to what we see today with Amazon, and a search engine like Google. Over the years since, there's been a lot of getting in and out of the technology starting blocks trying to figure out how to provide enhanced advertising capabilities to traditional OTA plus cable DTV signals. Then interest in 4K comes about, and TV's are being delivered that can at least display a 4K image. How can we make 4K pictures on local TV stations? Answer: HEVC compression! Now how can we fit huge 4K streams into a 6Mhz TV channel? More compression! So the hype and marketing begins to advertisers about how with new compression technology, Mr. Advertiser, we can get you that coveted reach to consumers that the Internet is already doing.

Well, not quite. With ATSC 3.0, you still need to hook your new TV up to the Internet. But let's not talk about that right now....