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OUTSOURCING air shifts to talented trackers from other markets

L

LasVegasRadioJunky

How prevelant is the practice of OUTSOURCING air shifts to talented trackers from other markets. Stations I have worked at have done it, primarily in middays, evenings and weekends when audience interaction, traffic reports, etc. are not part of the package. One person I have used in a few markets charged less than $4K a year for 6 shifts a week.

If you are reading the trades and the posts here at Radio-Info, you know that companies are looking to cut full-time positions in many areas, including on-air staffers.

QUESTION ~ Would there be a market for a company that put this kind of scenario together for stations in multiple music formats? The company would find the talent that fit the stations' needs and manage negotiations, integration with the stations' tracking platforms, etc. The station would be the talent as a vendor, with no benefits, etc. The talent in turn would pay the company who found them the gig directly.

Thoughts?
 
I mostly see this at the large corporations -- Clear Channel, Citadel and the like. They can do this in house -- someone in Houston will track a station in Cincinnati.
 
Jackson Armstrong is probably turning in his grave right about now.

(he voicetracked for WWKB..much to his chagrin)

...too bad The Gorrilla isn't there to haunt their butts!
 
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