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Pair Of Conservative Talkers Prepping To Launch In St. Louis Area

"If a tree falls in a forest and no one is around to hear it, does it make a sound?"

101.9 has no coverage in St. Charles County or even in places like Chesterfield.
KVMO is basically a Hannibal station and the Hermann signal has little coverage of the metro.
These stations are ZERO threat to KFTK.
 
I don't agree the demand is over served or overkill at it's worst. I've known a few station owners. Their first question is how does this make me money. If they don't see a big chance of getting some cash from running a particular format, they don't walk but run away at breakneck speed. Might it be more of a difference in the programming and your political leanings?
 
It has nothing to do with ideology on my part. I'd think 4 liberal talkers was too many too. It is obviously in part about the owner's politics however, and though I am in the business, I don't grasp how this isn't slicing the pie too thin. People can only listen to one show at a time. Even if you LOVE this type of talk radio, there's only so many given hours in a day - are there enough advertisers to support four of these in one city?

Also, from an entertainment standpoint - there's only a handful of these shows that can be entertaining, even if you agree with them. Allman's a local name, KFTK and KMOX's conservatives are local. I'm not sure if the translators and rimshots with the third tier talkers and activists are going to make it.
 
I agree with you about the number that are entertaining. There are a good number of conservative talk shows syndicated and only a few could earn a daily slot in my opinion. It might be slicing the pie too think given the population. I know there are degrees of talk radio. I am assuming the cream of the crop is already taken with the other conservative talkers in town (Hannity, Levin, Etc.). That leaves the up and comers and finally the sort of third tier. There's the sort of antigovernment/conspiracy talkers heard in only a few markets and more often on shortwave (think Alex Jones as a less radical example). If the owner is planning on some local, they might be able to do alright if they leave their second station to mostly fringe and infomercial and time buys for those wanting to do talk radio. The thing about those 'fringe' listeners, they buy all the survivalist stuff and support the advertisers.

There's already lots of talk on the St. Louis dial if you include the suburban stations and rimshots.
 
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