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People with CarPlay are mostly just listening to AM/FM radio

TheBigA said:
Read what I said in post 26
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Well, lessee here....

But he is specific in the things they listen to. AM/FM is one thing, Spotify is another, Apple Music is another. Sirius, etc.
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Yep---got that.

People with Apple CarPlay or Android Auto

  • 46% of time spent listening to AM/FM radio
  • 18% of time spent listening to streaming services like Apple Music
  • 19% of time spent listening to SiriusXM
  • 7% of time spent listening to podcasts
  • 10% of time spent listening to “other”
The 46% figure is the largest of the things they listen to. No other single thing is anywhere near the 46% figure.

If you eliminate Sirius from the "other" since it's not a streaming service, then AM/FM is the majority.
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Okay, I see where you're coming from. So, are you suggesting SiriusXM get lumped into AM/FM, adding its 19% to AM/FM's 46% to create 65%---thus turning a plurality into a majority?
 
TheBigA said:
No Sirius is it's own thing. No competition in satellite.

The main function of the CarPlay is streaming, and it's 18%.
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Right. I mean, it bundles navigation, phone and text, too---but in terms of audio, yes.

But the survey wasn't meant to measure CarPlay's share---it was meant to compare what happens to AM/FM listening, including radio station streams, when CarPlay (or Android Auto) are available to the listener.

People who have neither CarPlay or Android Auto:

  • 67% of time spent listening to AM/FM radio
  • 9% of time spent listening to streaming services like Apple Music
  • 12% of time spent listening to SiriusXM
  • 4% of time spent listening to podcasts
  • 8% of time spent listening to “other”
People with Apple CarPlay or Android Auto

  • 46% of time spent listening to AM/FM radio
  • 18% of time spent listening to streaming services like Apple Music
  • 19% of time spent listening to SiriusXM
  • 7% of time spent listening to podcasts
  • 10% of time spent listening to “other”

Compared to people without Apple CarPlay or Android Auto:

  • Time spent listening to AM/FM radio drops by 21% with Apple CarPlay or Android Auto
  • Time spent listening to streaming services like Apple Music, Spotify, etc. doubles (9% to 18%)
  • Time spent listening to SiriusXM increases by 7%
  • Time spent listening to podcasts goes up by 3%
  • Time spent listening to "other" increases by 2%

So the availability of Apple CarPlay (and Android Auto) affects the TSL for the things that aren't the 18% classified as streaming (podcasts stream too, but Edison probably wanted to avoid mixing those and music into one number). People with it listen to streaming music, SiriusXM, podcasts and other things more than people without it, and they listen to AM/FM less than people without it.
 
michael hagerty said:
But the survey wasn't meant to measure CarPlay's share---it was meant to compare what happens to AM/FM listening, including radio station streams, when CarPlay (or Android Auto) are available to the listener.
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I understand all of that. Radio shares audience with lots of devices. If there was a TV in the car, radio usage would also drop. If there was a video game in the car, radio usage would drop. I say this all the time. Radio usage was so high in the 60s because there were few useful alternatives. Not because the quality of radio was so high or any other reason. The minute people had access to other portable devices, radio usage went down. So when you introduce another device to the car, it draws audience. The fact that AM/FM is still so high is, as the writer in the OP says, amazing. Because the CarPlay gives the user access to many choices, not just one. And still after all of that, radio retains 46% of the ears. Based on all the radio critics, that number should be under 20%.
 
michael hagerty said:
So the availability of Apple CarPlay (and Android Auto) affects the TSL for the things that aren't the 18% classified as streaming (podcasts stream too, but Edison probably wanted to avoid mixing those and music into one number). People with it listen to streaming music, SiriusXM, podcasts and other things more than people without it, and they listen to AM/FM less than people without it.
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And like a lot of this sort of industry-focused data, I'd be curious how the percentage of AM/FM listening via streaming to smartphones via in-vehicle entertainment interfaces was determined. Apple/IOS and Google/Android would have this sort of data purely based on site analytics that they collect. Was there any information in this data that says how it was curated?

Also, if the collective panels used smartphones via AppleCarplay or Android Auto, then that was straight up streaming, doesn't matter whether they were listening to iHeart's streams, or SXM. Which if accurate, makes one think about the need in the future for traditional radio or TV transmission facilities if the majority of future media consumers get their music and news purely from smartphones or (in the future) wearables?
 
Kelly A said:
Was there any information in this data that says how it was curated?
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Yes. It was in the article in the OP:

This week’s insight comes from Edison Research’s Share of Ear dataset, which is based on a one-day listening diary and measures the amount of time those in the U.S. age 13+ spend with all audio. Respondents also answer some demographic and consumer questions, including the presence of audio infotainment in-car systems in the primary vehicle in which they drive or ride.
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There are more details on the number of respondents and the questions asked, but they're in the subscription version of the report.

The Apple & Google "analytics" you refer to aren't usually made public. I'm sure lots of researchers would like access to any information. Usually it takes a government subpoena to get that kind of information.
 
To me the main breakdown should be am/fm and other. I would lump in the radio stream with am/fm as it’s the same content.
 
To me, all retrospective surveys that rely on panelists' memory are suspect at some level or other. The true takeaway is that, if someone has the CarPlay or AndroidAudio apps in their infotainment systems, then their use of actual, over-the-air AM/FM (which mostly means FM) sources is roughly a third lower than users without those conveniences. And that is probably due to the convenience of accessing any of the other options available through their phones. That's about all I can accurately glean from the statistics.

And it only makes sense that if the friction of using a smartphone to switch between services (Sirius, Spotify, Apple Music, a podcast app, music cached within the user's own phone, etc.) is reduced by simplifying the interface, then that user is more likely to reach for one of them as opposed to the default of AM/FM OTA.

I know this is true with my own experiences. My car is a 2016, the year just before CarPlay and AndroidAuto were added to the dashboard, and the extra effort is not worth it for anything except intercity drives. (The situation has been different when I've been in newer rentals which do feature those apps in the dashboard.) For local trips, I'm either using OTA radio or music cached on a flash drive, accessible through the dashboard, or an old-fashioned CD. Simple, and minimizes the amount of time my eyes and mind are off the road situation around me. YMMV.
 
Weiserguy said:
To me, all retrospective surveys that rely on panelists' memory are suspect at some level or other. The true takeaway is that, if someone has the CarPlay or AndroidAudio apps in their infotainment systems, then their use of actual, over-the-air AM/FM (which mostly means FM) sources is roughly a third lower than users without those conveniences. And that is probably due to the convenience of accessing any of the other options available through their phones. That's about all I can accurately glean from the statistics.

And it only makes sense that if the friction of using a smartphone to switch between services (Sirius, Spotify, Apple Music, a podcast app, music cached within the user's own phone, etc.) is reduced by simplifying the interface, then that user is more likely to reach for one of them as opposed to the default of AM/FM OTA.

I know this is true with my own experiences. My car is a 2016, the year just before CarPlay and AndroidAuto were added to the dashboard, and the extra effort is not worth it for anything except intercity drives. (The situation has been different when I've been in newer rentals which do feature those apps in the dashboard.) For local trips, I'm either using OTA radio or music cached on a flash drive, accessible through the dashboard, or an old-fashioned CD. Simple, and minimizes the amount of time my eyes and mind are off the road situation around me. YMMV.
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Good assessment.

I always enable CarPlay in everything I drive. I use it for navigation when I need to, and for hands-free phone and texting. As for audio, it's a toss-up. I'll absolutely listen to radio if there's something I want to hear, from a program to traffic reports. And when there's not, it's a lot easier to get to my other choices than it was pre-CarPlay, when I'd have to physically touch the phone to change sources, which required more time with the eyes off the road than is wise.

So, given that before, I might wait until I'd stopped somewhere to change sources, now it's easier and my radio TSL is probably lower than it was.
 
Don CT said:
How can 46% be a majority. It’s still less than half of all listens.
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A plurality is what BigA meant -- the biggest chunk of the pie, but it's not over 50% to make it an actual majority. But it's still probably as he stated upthread -- in the 80s how many cars did you hear with their AC/DC or Van Halen cassette tapes blasting out instead of radio stations? Or in the 90s, all that rap and hip-hop super bass thumpin' away from car stereos -- wasn't radio.

Radio's chunk of the in-car entertainment pie might have dropped a bit with the advent of satellite and streaming, but 46% of the ears in cars is still a pretty good number. And if the stream they're listening to is a station, that would count as 'radio'.

Edit to add: I see Mr. Hagerty beat me to the punch on 'plurality'. Woops.
 
Don CT said:
Why would you stream the radio through your phone and not just listen to the radio. I think the whole survey is flawed.
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Perhaps you'd stream radio that's not available locally? My wife listens to radio all the time, a station in the West of France (she likes practicing her French not to mention the very eclectic pop music mix they play).

Or listening to home town radio stations?
 
Weiserguy said:
For local trips, I'm either using OTA radio or music cached on a flash drive, accessible through the dashboard, or an old-fashioned CD. Simple, and minimizes the amount of time my eyes and mind are off the road situation around me. YMMV.
Click to expand...
To me using a flash drive is the equivalent of using a cassette or CD in the past, which I did a lot of.
 
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