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People with CarPlay are mostly just listening to AM/FM radio

B

bertie343

Saw this post on an Apple related site I read. A survey recently was conducted and found that AM/FM radio listening is still alive and well and probably at a larger percentage than many of us thought: People with CarPlay are mostly just listening to AM/FM radio - 9to5Mac

People who have neither CarPlay or Android Auto:

  • 67% of time spent listening to AM/FM radio
  • 9% of time spent listening to streaming services like Apple Music
  • 12% of time spent listening to SiriusXM
  • 4% of time spent listening to podcasts
  • 8% of time spent listening to “other”
People with Apple CarPlay or Android Auto

  • 46% of time spent listening to AM/FM radio
  • 18% of time spent listening to streaming services like Apple Music
  • 19% of time spent listening to SiriusXM
  • 7% of time spent listening to podcasts
  • 10% of time spent listening to “other”
Click to expand...
Poll source: In-Car Listening and Infotainment Systems - Edison Research
 
bertie343 said:
Saw this post on an Apple related site I read. A survey recently was conducted and found that AM/FM radio listening is still alive and well and probably at a larger percentage than many of us thought: People with CarPlay are mostly just listening to AM/FM radio - 9to5Mac


Poll source: In-Car Listening and Infotainment Systems - Edison Research
Click to expand...

9 to 5 Mac's headline says "People with CarPlay are mostly just listening to AM/FM radio"

The numbers the piece cites:

  • 46% of time spent listening to AM/FM radio
  • 54% of time spent listening to streaming services, SiriusXM, podcasts or "other"

So, really, people with CarPlay are mostly listening to anything but AM/FM radio. It's a majority, 54-46.

More to the point, give people the option of CarPlay and AM/FM listening drops by 21%.

The author, Chance Miller, gives away how this gets misrepresented in his final paragraph before the obligatory "How does your in-car audio listening time break down? Let us know in the comments."

"According to the data, people who have CarPlay or Android Auto spend around twice as much time listening to streaming music in their cars than those who don’t. Still, the sheer amount of time that people spend listening to AM/FM radio in their cars amazes me. I don’t think I even know how to listen to the radio in my car."

The story is the first part of that quote---the part that I didn't put in bold. But because of his own behavior, he's shocked by the number, and frames the story that way.
 
We need to define terms here. AM/FM Radio is not in the music distribution business. Apple Music is. These are two different functions looking for two different kinds of entertainment. Think back 35 years. You had AM/FM Radio, and you had a cassette deck. Apple radio today is the cassette deck. What were the percentages 35 years ago? I think you'll discover they were very similar.
 
Or podcasts. I was talking with a Millennial business associate the other day. She said she 'listens to the radio all the time, mainly podcasts'. Funny that where it used to be radio in the dashboard is still called that even though it's not actually playing radio stations.
 
Kelly A said:
Or podcasts. I was talking with a Millennial business associate the other day. She said she 'listens to the radio all the time, mainly podcasts'. Funny that where it used to be radio in the dashboard is still called that even though it's not actually playing radio stations.
Click to expand...
A radio could play a bunch of things. Think boom box.
 
Kelly A said:
Duh. My point is; when completing a survey, it wouldn't surprise me when Millenials or Gen-Z are claiming they listen to 'radio', when actually it's AOD/podcasts, or streaming via a device on their dashboard called a radio. Not actually listening to a radio station.
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What else would you call it though. Radio is such a generic term.
 
Don CT said:
What else would you call it though. Radio is such a generic term.
Click to expand...
But the point is; that those polled (above) may not have actually been listening to radio stations, as the posted polling data above seemed to indicate. I get it; radio organizations are always looking for some positive news, even if it may not be applicable to the times. There may be additional detail or translation required to determine what certain demographics are actually listening to.
 
Kelly A said:
But the point is; that those polled (above) may not have actually been listening to radio stations, as the posted polling data above seemed to indicate. I get it; radio organizations are always looking for some positive news, even if it may not be applicable to the times. There may be additional detail or translation required to determine what certain demographics are actually listening to.
Click to expand...
Why would you stream the radio through your phone and not just listen to the radio. I think the whole survey is flawed.
 
Don CT said:
Why would you stream the radio through your phone and not just listen to the radio. I think the whole survey is flawed.
Click to expand...
Because that's what Millenials and Gen-Z do. They live on their smartphone anyway when it's not linked to AppleCarplay, so it's reflexive that they listen to the same content in and out of the car. Listening to streaming, whether it's Spotify, iHeart, or other traditional radio platforms is probably one-tenth of their smartphone use. The other ninety percent is social media, gaming, YouTube and TikTok, Instagram, texting, sexting, and dating/hook-up apps.
 
Kelly A said:
Because that's what Millenials and Gen-Z do. They live on their smartphone anyway when it's not linked to AppleCarplay, so it's reflexive that they listen to the same content in and out of the car. Listening to streaming, whether it's Spotify, iHeart, or other traditional radio platforms is probably one-tenth of their smartphone use. The other ninety percent is social media, gaming, YouTube and TikTok, Instagram, texting, sexting, and dating/hook-up apps.
Click to expand...
Is there a breakdown of Spotify vs radio streaming apps.
 
Don CT said:
Is there a breakdown of Spotify vs radio streaming apps.
Click to expand...
From what I can see there are a lot of comparison pages for consumers that include streaming to streaming, but nothing streaming to OTA radio:
Best Music Streaming Service of 2023
www.soundguys.com

Spotify vs Pandora

Spotify vs Pandora: which is the better music streaming service? It depends on what you prioritize when it comes to listening to music.
www.soundguys.com
Here is a blog comparison for Spotify vs. traditional radio from a content perspective:
 
Most of what I listen to in the car is music or podcasts that I downloaded to a flash drive. I don't have Apple Car Play, Android Auto or satellite radio, and I usually only have the radio on FM when my wife or daughter are riding with me. How does that count?
 
anotherguyTN said:
Most of what I listen to in the car is music or podcasts that I downloaded to a flash drive. I don't have Apple Car Play, Android Auto or satellite radio, and I usually only have the radio on FM when my wife or daughter are riding with me. How does that count?
Click to expand...
Unless you are being surveyed it doesn’t.
 
That's 64%, but yeah, it's not great.
 
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