Pete Sheppard gets show...on Patriots.com, also calls to Rush Radio

[raccoonradio]

Maybe he'll get a reg gig back on radio dial but for now,
via Bruce Allen's twitter:

>>Pete Sheppard to host new Patriots.com radio show; "The Pete Sheppard Show" Tuesday 4-6 pm starting next week.

Also Boston Sports Media Watch (Allen etc.) says Sheppard will do regular Fri morning
8:35 am calls to Rush Radio 1200

http://www.bostonsportsmedia.com/2010/09/pete-sheppard-to-host-weekly-show-on-patriots-com

 

[freqlost]

This is the best Pete can do ?
Did he price himself out of the market by refusing to come down from the Big show pay scale ?

 

[truthinfiction]

This will surely do wonders for Jeff Katz's pathetic ratings

 

[raccoonradio]

I don't know what Katz's ratings are but CC seems committed to Rush Radio. They already are
doing a few things they didn't do when it was Al Franken Central: local DAILY host (they did
have a local WEEKLY host, right up against the Pats' games, another Jeff...Santos. Remember him?)
And promotion (some TV ads just came out, finally) a bit more. Better signal. Whether they will
challenge RKO or TKK who knows...some of the ratings we see are for 6 plus but for all we know
they could be doing better in the 25-54 or 54-to-death talk radio demo...

They do want to get their shows and ads run...those national advertisers who want to be heard
in Boston.

 

[thirdendorsed]

Did he price himself out of the market by refusing to come down from the Big show pay scale ?

The unemployed do not price themselves out of the market.

When I hear the nitwit discussion of "what will Pete do next" I laugh, although not as much as I laughed when people talked about "Pete's contract" or "Pete's deal" Like he had any kind of written agreement that didn't give management every right under the sun and gave the talent nothing. What is harder to understand is why that shop decertified AFTRA and gave up 40 years of past practice which under labor law was as good as being in the contract.

Meanwhile, nobody will touch Jimmy Myers for a real job. That is the real tragedy of sports talk radio in this market, not the coming and going of the minimally talented.

 

[Dighton Rockhead]

Whether they will challenge RKO or TKK who knows...some of the ratings we see are for 6 plus but for all we know they could be doing better in the 25-54 or 54-to-death talk radio demo...

They do want to get their shows and ads run...those national advertisers who want to be heard in Boston

I think you've got this one nailed. This whole "Rush Radio" thing is all about getting its national shows cleared, and the ads that go with them.

Katz' performance is likely secondary at best. I'm not sure how much sleep the folks at CC lose (if ANY) over how well or poor its "token local host" does on these stations, whether it be Katz here, or Helen Glover at CC's 920 in Providence.

 

[CTListener]

Whether they will challenge RKO or TKK who knows...some of the ratings we see are for 6 plus but for all we know they could be doing better in the 25-54 or 54-to-death talk radio demo...

They do want to get their shows and ads run...those national advertisers who want to be heard in Boston

I think you've got this one nailed. This whole "Rush Radio" thing is all about getting its national shows cleared, and the ads that go with them.

So it's like all those Disney and ESPN affiliates on marginal signals? It doesn't matter if anyone's listening, just as long as you're "in" a given market? Why do advertisers pay for such non-exposure?

 

[ArtSpooner]

The obvious place for Pete to go would be 98.5. I think that they are trying very hard to be the un-'EEI and Pete's shouting down callers and co-hosts was one of the main things cited by WEEI haters. I think that Pete did an excellent job when he substituted for Ordway. He turned into a cool, calm host rather than the raging blowhard that he was called on to play when Ordway was there. But the lasting image of Pete is the fanatical WEEI screamer.

Ed O'Neil is an excellent actor, but every time I see him trying to play a serious role, I laugh and say, hey it's Al Bundy. I think, in Boston, Pete will always be identified with WEEI.

 

[raccoonradio]

><>So it's like all those Disney and ESPN affiliates on marginal signals? It doesn't matter if anyone's listening, just as long as you're "in" a given market? Why do advertisers pay for such non-exposure?

Beats me, but CC can boast that their shows do reach some listeners in good demos be it on
920 in Prov, 1200 here; or Di$ney on 1260 here, 550 in Prov, 540 in Pittsburgh etc (though the
kiddo market isn't as big of course as maybe talk radio is). I know ESPN's shows like Colin Cowherd
and Mike & Mike aren't cleared in Boston but some ads those personalities do have shown up on
EEI or RKO from time to time--maybe as part of EEI's ESPN (at least at night) affiliation. They can
tell advertisers the _potential_ audience their spots can reach, even if the stations have lousy ratings and/or signals. "But we do reach Boston!"

 

[EnterCommunicator]

Listening to the 'new' real post game show all I can think is Horrible. It's absolutely atrocious listening so far. As discussed on the Boston Sports Media blog, whatever Sheppard did to whoever it must've been wickedly severe. He's got a huge following, and goes almost a year without a job only to find work on internet radio.