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Pfizer launches first-ever breast cancer radio with TV journo Meredith Vieira as host

Y2kTheNewOldies

Y2kTheNewOldies

https://www.fiercepharma.com/market...ncer-campaign-streaming-radio-channel-taps-tv

Pfizer’s newest breast cancer awareness effort comes with its own streaming radio station.

The multichannel “Find Your MBC Voice” campaign launched Monday with a first-of-its-kind station, WMBC, programmed solely with content about metastatic breast cancer.

One of the station's first hosts is TV journalist Meredith Vieira, who helms a series dubbed “ABCs of MBC.” In it, she talks to patients, physicians and other experts about topics such as building relationships with care teams, assessing financial resources and talking to family and friends about MBC.

Vieira has a personal connection to MBC: Her grandmother died from the disease. Alex Gruener, Pfizer's VP for U.S. oncology marketing, said Vieira remembered that her grandmother was overwhelmed and frightened after the diagnosis, which kept her from speaking up.
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More like Pfizer issuing PSA's on their streaming outlets.
 
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