OGL sounds about the same as it has. I think its more in the way b101 is chasing away older listeners with its more hot ac format. Then again they havn't really lost much in the ratings. Infact looking at the top 15 all but 2 stations have either gained or lost, and the 2 that went down only did so 0.1 of a rating. You have to go all the way down to WIP to find a station with a significant drop. So I don't know where OGL is pulling these rating points from.Mrtraveler01 said:
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Philadelphia Arbitron Radio Ratings: June 2012San Francisco: http://www.radio-in
- Thread starter pjc1961
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mcradiofree
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Yes congrats indeed to IQ for their stellar .o2 performance. Looks like the "fortress" is built on pretty shaky ground.
Seltzer said:
Not any time soon.
WFAN: 3.3
WWFS 3.0
Likely rating of replacement programming on 660 if they do this, which is probably CBS Sports Network programming: 1.0
Which means WFAN on 102.7 would have to go from a 3.3 on AM to a 5.3 on FM, in order for that move to be worth it. A 5.3 would be 4th in the market.
Obviously if WEPN on FM puts a dent into that 3.3, the numbers change.
aindik said:
I thought 92.3 was the likely target for WFAN-FM?
Seltzer said:
Nothing to worry about there. 1027 will be blown up to became FAN FM
[/quote]Agree. The idea of CBS-FM being blown up is ridiculous. That's the last station they're going to touch in that cluster. I think they learned their lesson there in the mid-2000s.
As for WOGL; they are absolutely on fire. Have they ever done this well in PPM? Amazing.
Someone a few threads back nailed it. B101 and other AC's are getting so hard that they are driving older listeners to WOGL. I was at the pool the other day and they had WLEV on and they played Dynamite by Taio Cruz and Use Somebody by Kings Of Leon. No way those songs are AC.
BobSmolarek said:
Indeed they do fit AC, times have changed. To a female in 25-54 that is AC. Stop living in the past. Celine Dion and Elton John aren't AC staples anymore. Use Somebody hit the top 10 in AC charts. Taio hit 15 and spent 22 weeks on the AC charts. Yes 'older' listeners will move to OGL by design, the trouble is, and still is for CBS-FM, is that demo isn't worth the big bucks. and at the end of the day, that's all that matters.
Taio Cruz (sort of a one or two-hit wonder, though), Lady Gaga, Katy Perry, Carly Rae Jepsen, and Maroon 5, etc are the new Elton John, Rod Stewart, Celine Dion, and Billy Joel. It's the evolution of the AC format. B-101 is doing it right; they've been ahead of the curve for years. Many other AC's are always a year or two behind them, but they're definitely a leader.
I think we will see more classic hits stations benefit from AC stations becoming more youthful, upbeat, and aggressive. The displaced AC listeners really have nowhere else to go other than classic hits for many of the 70s and 80s tracks dropped from AC.
I think we will see more classic hits stations benefit from AC stations becoming more youthful, upbeat, and aggressive. The displaced AC listeners really have nowhere else to go other than classic hits for many of the 70s and 80s tracks dropped from AC.
Re: Philadelphia Arbitron Radio Ratings: June 2012
...dragging this thread right back up the Jersey Turnpike to New York, where it seems to want to be.
How 'bout them Yankees, huh?
DToTheJ said:Thought this would be an opportune time to mention that this morning, "Lite-FM" in New York played that aggressive soft AC staple "Hungry Like The Wolf" by Duran Duran.
...dragging this thread right back up the Jersey Turnpike to New York, where it seems to want to be.
How 'bout them Yankees, huh?
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