The countdown of the best markets for radio listeners nears the top:
http://www.infinitedial.com/2007/11/the_ten_best_markets_for_radio_9.php
http://www.infinitedial.com/2007/11/the_ten_best_markets_for_radio_9.php
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Philadelphia Market No. 2 For Radio Listeners
- Thread starter marsneedsscoop
- Start date
I was a bit surprised that Philly was ranked number 2, but not at all surprised that it was in the top 5. Not sure I'd rank it ahead of LA or San Francisco, but it is definitely a great radio market. Quite strong in most formats.
The sole weak spot (IMO) is talk, as WPHT isn't that great and there's probably room for a decent competitor for it's conservative audience. AND, probably room for a liberal talker in this market too. And, not on the same station - any radio programmer will tell you that this tactic doesn't work any better than mixing active rock and AC on the same station.
I could easily be wrong, but I would rank Chicago as #1. New York radio is too corporate and conservative (programmingwise, not politically) to earn that honor.
The sole weak spot (IMO) is talk, as WPHT isn't that great and there's probably room for a decent competitor for it's conservative audience. AND, probably room for a liberal talker in this market too. And, not on the same station - any radio programmer will tell you that this tactic doesn't work any better than mixing active rock and AC on the same station.
I could easily be wrong, but I would rank Chicago as #1. New York radio is too corporate and conservative (programmingwise, not politically) to earn that honor.
E
eyg2181
Guest
i'd bet my life that Philly is the best for Rock Music...i mean, think about it...4 rockers FROM Philly, and 2 other Rockers that come in clear
you got:
93.3 WMMR For Modern & Classic Rock
94.1 WYSP For Modern & Classic Rock
102.9 For Classic Rock
104.5 For Modern Rock
as well as the other 2 stations that have good signals in parts of the city (although they are not philly liscensed stations)
105.7 The Hawk (Eastern/NE Ends/Center City Areas)
107.5 Frank-FM (Northern Edge/Center City Areas)
as a whole (not only for the rock) philly is a great market...its come a long way in the last year...this time last year...it almost sucked except for WMMR...MGK has since Improved the music they play...they seem to be going heavier that in the previous years...YSP and MMR are going at it again (as it should be) and we have a Modern Rocker in the mix as well..not to mention the 2 alternatives if none of the others have anything on (1057&1075)
you got:
93.3 WMMR For Modern & Classic Rock
94.1 WYSP For Modern & Classic Rock
102.9 For Classic Rock
104.5 For Modern Rock
as well as the other 2 stations that have good signals in parts of the city (although they are not philly liscensed stations)
105.7 The Hawk (Eastern/NE Ends/Center City Areas)
107.5 Frank-FM (Northern Edge/Center City Areas)
as a whole (not only for the rock) philly is a great market...its come a long way in the last year...this time last year...it almost sucked except for WMMR...MGK has since Improved the music they play...they seem to be going heavier that in the previous years...YSP and MMR are going at it again (as it should be) and we have a Modern Rocker in the mix as well..not to mention the 2 alternatives if none of the others have anything on (1057&1075)
If you go a little west of Philly into Delaware County, you can start picking up 102.5 as well. They play all kinds of rock.
And of course, if you catch a stiff wind at exactly the right time, you can hear WCHE 1520AM which plays modern rock. ;D
And of course, if you catch a stiff wind at exactly the right time, you can hear WCHE 1520AM which plays modern rock. ;D
"...And, not on the same station - any radio programmer will tell you that this tactic doesn't work any better than mixing active rock and AC on the same station."
You, then, have not ever heard of KGO in San Francisco, home of former Philly talkers Ronn Owens (conservative), Gene Burns (Libertarian) and Gil Gross (moderate lib) in a line-up of both conservative and liberal talk on a 50kw blowtorch heard throughout the West.
"Survey proven" with a solid, dominate Arbitron Number One for 28 years straight. Untouchable.
You, then, have not ever heard of KGO in San Francisco, home of former Philly talkers Ronn Owens (conservative), Gene Burns (Libertarian) and Gil Gross (moderate lib) in a line-up of both conservative and liberal talk on a 50kw blowtorch heard throughout the West.
"Survey proven" with a solid, dominate Arbitron Number One for 28 years straight. Untouchable.
R
raydofan
Guest
oaktree said:
Wasn't Burns from NY?
WNTP has good programming for conservatives that takes a different approach than Rush or Hannity on WPHT or WILM. I only wish WNTP's signal was strong in Wilmington as their programming would make a great alternative to Limbaugh and Hannity.
However, getting back to Philly, that audience probably is geared more towards a liberal point of view so WNTP will probably not become a powerhouse in the city of brotherly love (they'd do far better in Lower Delaware or the Lancaster area that are generally have more conservative based audiences). It would be interesting to see what what sort of ratings an Air America affiliate with a good solid signal would produce. NPR's WHYY-FM seems to be doing quite well with their intellectual liberal slant so maybe the liberal version of Rush and Hannity would work better in Philly assuming it is on a strong signal like a WPHT or even an FM station.
However, getting back to Philly, that audience probably is geared more towards a liberal point of view so WNTP will probably not become a powerhouse in the city of brotherly love (they'd do far better in Lower Delaware or the Lancaster area that are generally have more conservative based audiences). It would be interesting to see what what sort of ratings an Air America affiliate with a good solid signal would produce. NPR's WHYY-FM seems to be doing quite well with their intellectual liberal slant so maybe the liberal version of Rush and Hannity would work better in Philly assuming it is on a strong signal like a WPHT or even an FM station.
eyg2181 said:
I'd say that Boston is probably a little stronger when it comes to being a "rock" market - but that's one of their ONLY strong points. Talk is another. Depending on where you are, you can get between six and twelve stations that play classic, active, and/or alternative rock. For talk, they have two conservative talkers (one AM and one FM) and WBZ talks at night with politically moderate and absolutely top-notch local hosts. But, that market also has no urban stations at all. None. Just like Altoona or Binghamton.
So Philly is MUCH better when it comes to variety.
You're not going to see Stephanie Miller and Rush on the same station here. It simply will not work.
Perhaps KGO's relative success has to do with it's legacy and the culture of its market. Then again, I have never listened to Ronn Owens and so cannot tell just how "conservative" he actually is. This could be like WBZ's late-night lineup, where generally moderate talkers (who sometimes get penned as one or the other) reign supreme.
I do know that San Francisco has 2 conservative talkers (KSFO and KNEW) that hold all of the big syndicated talkers. No one is trying to mix and match Rush with AAI personalities on either one. Nor am I aware of that happening successfully anywhere.
So, I stand by my comment.
Perhaps KGO's relative success has to do with it's legacy and the culture of its market. Then again, I have never listened to Ronn Owens and so cannot tell just how "conservative" he actually is. This could be like WBZ's late-night lineup, where generally moderate talkers (who sometimes get penned as one or the other) reign supreme.
I do know that San Francisco has 2 conservative talkers (KSFO and KNEW) that hold all of the big syndicated talkers. No one is trying to mix and match Rush with AAI personalities on either one. Nor am I aware of that happening successfully anywhere.
So, I stand by my comment.
Funny you mention KSFO as "conservative" ... with morning talker Melany Morgan who is ultra conservative and married to Jack Swanson ... the "left" side PD of both KSFO and KGO.
Ever see the long standing ratings of KMOX in St. Louis? They have quite a mix-n-match there ... including Rush and former Philly talker, Paul Harris. KMOX is a CBS O-&-O and not especially known for its conservatism in news, certainly.
When you start talking about a mix with Air America ... and conservatives together ... of course that won't happen. The ideologies of syndicated network talk are so strongly defined (ultra left & right) ... that there is a huge chasm between them. Plus, if you had that kind of an "ultra" mix between libs and neo-cons, you might as well just bring back the "Fairness Doctrine" which isn't going to happen.
Ever see the long standing ratings of KMOX in St. Louis? They have quite a mix-n-match there ... including Rush and former Philly talker, Paul Harris. KMOX is a CBS O-&-O and not especially known for its conservatism in news, certainly.
When you start talking about a mix with Air America ... and conservatives together ... of course that won't happen. The ideologies of syndicated network talk are so strongly defined (ultra left & right) ... that there is a huge chasm between them. Plus, if you had that kind of an "ultra" mix between libs and neo-cons, you might as well just bring back the "Fairness Doctrine" which isn't going to happen.
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