This is hilarious. This analyst doesn't understand why people invest. Dividends are what it's all about. If Viacom cuts dividends, people will continue to sell the stock, driving the price down further, leaving the company with even less money to work with.
As he himself says: "Juenger notes that cutting the dividend would probably hurt Viacom’s stock price in the short term."
Terrible idea. There are lots of other ways to build resources for investment besides hurting the stockholders. They need to improve profitability. They need to seek out new value within their products. And they need to toot their own horn and let the world know what they're doing.