Maybe it's just luck or fate but the Pens move to 94.5fm, in my opinion, was not very good. The fate of the team changed. Radio can't control that. Your fans need to know where you are. 3WS and 970am both very good stations were just no match for KDKA. A strong AM as your flagship gives hope for suburban FM's to join the network. Otherwise it's more of the same. We all have heard of some members of a network that really aren't members(they miss games). So now the Pirates are taking a game off of an institution and placing it on 104.7. From my experience, 104.7 is becoming a tough sell. Signal wise would you not try to have the Pirates on a grandfathered powerful FM like 92.9, 94.5, 102.5, even 72,000 watts of 105.9 or 93.7fm
rather than 104.7? Well there is the promise of cross promotion. All of the DVE people will be drawn to the games on 104.7. Did this happen with the Pens? Not in my opinion. I had a chance to study the book this week and focused on 12+ hour by hour. Oh I can hear the critics now.. 12+ who cares about that. I was told that the numbers under 35 in the book are being averaged because the sample size is not large enough.
KDKA is still a flamethrower. Even WJAS kicks butt on Sunday Morning. Totals numbers tell a story! I regained a whole lot of respect for many stations that we so often hear are dead. I think the Pirates and KDKA are making a mistake by parting company. I look at Youngstown and when Clear Channel came to town they decided that Youngstown is Cleveland Indian and Cleveland Brown land. They still did not figure out that we are all one around here "thinking of our late mayor. There is a state line between Sharon and Youngstown and Wheeling and Washington. But we LIKE the Steelers, Pirates and Pens. College and High school sports are totally different(that's where we fight). Many people ask what difference does a local radio station make? Would the fall in New Ken been has great if they had retained 104.7 and local news on 1150?
As of a few weeks ago there is no local Cadillac or Pontiac dealer in New Ken. There is still money in the market. I heard about the cable money in that market. but a local station makes a difference(look at Butler and Washington and Uniontown).
Having the Pirates on KDKA "local station that runs more Local News and Local Weather is a better advantage than a cluster that turns the lights off after 7pm. This is not a rap at Clear Channel. they do a nice job in Pittsburgh in many areas. But the Pirates are now another child competing with the Steelers, Pens, Pitt Football.. lady panthers basketball and the washington wildthings and NASCAR. I have see the promise of the power of WWVA being added to this mix. And as I think of it, being that the majority owners of the Bucs are from wheeling.they might be impressed. As I looked at the top 20 stations in the book. 50,000 day 10,000 night (please correct me if I am wrong) WWVA did not have an impact in this market. But the pgh stations usually place in the wheeling books.
rather than 104.7? Well there is the promise of cross promotion. All of the DVE people will be drawn to the games on 104.7. Did this happen with the Pens? Not in my opinion. I had a chance to study the book this week and focused on 12+ hour by hour. Oh I can hear the critics now.. 12+ who cares about that. I was told that the numbers under 35 in the book are being averaged because the sample size is not large enough.
KDKA is still a flamethrower. Even WJAS kicks butt on Sunday Morning. Totals numbers tell a story! I regained a whole lot of respect for many stations that we so often hear are dead. I think the Pirates and KDKA are making a mistake by parting company. I look at Youngstown and when Clear Channel came to town they decided that Youngstown is Cleveland Indian and Cleveland Brown land. They still did not figure out that we are all one around here "thinking of our late mayor. There is a state line between Sharon and Youngstown and Wheeling and Washington. But we LIKE the Steelers, Pirates and Pens. College and High school sports are totally different(that's where we fight). Many people ask what difference does a local radio station make? Would the fall in New Ken been has great if they had retained 104.7 and local news on 1150?
As of a few weeks ago there is no local Cadillac or Pontiac dealer in New Ken. There is still money in the market. I heard about the cable money in that market. but a local station makes a difference(look at Butler and Washington and Uniontown).
Having the Pirates on KDKA "local station that runs more Local News and Local Weather is a better advantage than a cluster that turns the lights off after 7pm. This is not a rap at Clear Channel. they do a nice job in Pittsburgh in many areas. But the Pirates are now another child competing with the Steelers, Pens, Pitt Football.. lady panthers basketball and the washington wildthings and NASCAR. I have see the promise of the power of WWVA being added to this mix. And as I think of it, being that the majority owners of the Bucs are from wheeling.they might be impressed. As I looked at the top 20 stations in the book. 50,000 day 10,000 night (please correct me if I am wrong) WWVA did not have an impact in this market. But the pgh stations usually place in the wheeling books.