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Plenty Of Gas Left In The Tank For Radio

J

jharmon

Guest
At the BIA's inaugural "Winning Media Strategies" conference in Washington, D.C., last week, all of the stock market guys says there's "Plenty of Gas Left In the Tank" for radio stations.

Maybe so, but the big boys have taken the tires off the cars, getting of rid of talent, back office staff, etc.

After all, isn't air talent considered the tires of the vehicle that make the station move forward...or backward.

These analyists have apparently been living in caves or not too astute about the radio industry. Maybe this is the reason the stock market sucks so bad. Geniuses like this.
 
Gas, as in "hot air", not as in gasoline.
 
Radio's been extending its hand toward the flush lever for several years now. But the overall economy has pushed that handle down for all of us, in a big way. We've all seen -- hell, most have suffered through -- why it's happening to our beloved industry. But if you want to get an idea of why the economy got us to this point, set aside a big block of time and read William D. Cohan's "House of Cards." After you do, you'll probably join me in wondering how it took this long for it to happen.
 
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